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- Faculty Publications (165)
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- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
market for any electronic product. Historically, Apple was trying to sell to its installed base of Mac users, and that base has never been large enough to amount to a hill of beans. Q: What do you think of what Jobs calls the BMW strategy for the Mac, where you sell a...
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by Sean Silverthorne
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
to offline media, which made attribution modeling more difficult. Decisions pertaining to product extensions, channel expansion beyond DTC e-commerce, and geographic expansion were also on the table to prove that Hubble's customer value proposition and operations could...
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Dina Gerdeman
- 21 Apr 2015
- First Look
First Look: April 21
growth was one of the biggest stories in e-commerce, especially when the retailer attracted $50 million in investment from Index Ventures, a top VC firm that funded other successful retailers such as Net-a-Porter and Etsy, in 2013. Yet, with a cash infusion, View Details
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Carmen Nobel & Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
profitability in Japan, the JPX-Nikkei400 Index was introduced in 2014. Each year the Index selected 400 large and liquid firms deemed best performing in terms of profitability; membership is considered highly prestigious. We document...
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Carmen Nobel
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
customers routinely selected cards that although profitable for the bank could be a poor fit for customers’ needs—leading to low satisfaction scores, cancellations, and occasionally, financial distress. To that end, the company’s...
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Dina Gerdeman
- 07 Apr 2009
- First Look
First Look: April 7, 2009
paper addresses these questions by analyzing the available evidence on two related claims: (1) that the current U.S. policy of deferring taxation of foreign profits represents a subsidy to American firms and (2) that activity abroad by...
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Martha Lagace