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Show Results For
-
All HBS Web
(3,482)
- People (5)
- News (622)
- Research (2,405)
- Events (5)
- Multimedia (4)
- Faculty Publications (1,321)
- March 2005 (Revised April 2007)
- Case
Comergent Technologies Inc.: Enterprise E-Commerce
By: V. Kasturi Rangan and Marie Bell
Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince...
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Keywords:
Business Startups;
Customer Relationship Management;
Financial Crisis;
Collaborative Innovation and Invention;
Business or Company Management;
Marketing Strategy;
Problems and Challenges;
Software;
Information Technology Industry
Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network.
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Keywords:
Alliances;
Partners and Partnerships;
Globalized Firms and Management;
Advertising;
Global Strategy;
Marketing Strategy;
Customer Focus and Relationships;
Market Timing;
Outcome or Result;
Advertising Industry;
United States;
France;
Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- 10 May 2011
- Working Paper Summaries
The Impact of Forward-Looking Metrics on Employee Decision Making
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
be, an important component of competitive advantage for these firms. Q: How can companies translate this into sales strategies, tasks, and processes understood by their sales teams and the rest of the...
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- 13 Jun 2022
- Research & Ideas
Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen
as much attention." Since feeling seen and heard is important, extroverts who seem to focus on themselves may lose credibility with colleagues, the findings suggest. The research has ramifications for...
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by Pamela Reynolds
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
research and teaching activities focus on strategy and governance, is the Ross Graham Walker Professor of Business Administration and Senior...
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by Martha Lagace
- 28 May 2024
- In Practice
Job Search Advice for a Tough Market: Think Broadly and Stay Flexible
industry- or function-specific in focus, while other firms concentrate on small or family businesses, the public sector, and even private equity. By limiting your focus to the major strategic firms, you will...
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by Rachel Layne
- April 2011
- Module Note
Information and Control Systems for Customer-Centric Organizations
By: Francisco de Asis Martinez-Jerez
Martinez-Jerez, Francisco de Asis. "Information and Control Systems for Customer-Centric Organizations." Harvard Business School Module Note 111-104, April 2011.
- 12 Apr 2004
- Research & Ideas
Operations and the Competitive Edge
telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing...
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by Martha Lagace
- 2010
- Working Paper
Reversing the Null: Regulation, Deregulation, and the Power of Ideas
By: David Moss
It has been said that deregulation was an important source of the recent financial crisis. It may be more accurate, however, to say that a deregulatory mindset was an important source of the crisis—a mindset that, to a very significant extent, grew out of profound...
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Keywords:
Financial Crisis;
Financial Markets;
Governing Rules, Regulations, and Reforms;
Government and Politics;
Failure;
Business and Government Relations;
Financial Services Industry;
United States
Moss, David. "Reversing the Null: Regulation, Deregulation, and the Power of Ideas." Harvard Business School Working Paper, No. 10-080, October 2010.
- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
"We made the rituals deliberately silly," Norton says. "With rituals like wine-tasting and tasting menus, some of the enjoyment is about pageantry and great service. We wanted to strip those...
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by Carmen Nobel
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
focus on your, you know-- my job and my classes and my money and my lunch and my coute. So boring. It's just so...
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by HBS Staff
- September 2019 (Revised June 2020)
- Case
Othellonia: Growing a Mobile Game
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.
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Keywords:
Targeting;
Retention/churn;
Freemium;
Monetization;
Customer Relationship Management;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Growth and Development Strategy;
Marketing;
Customers;
Marketing Strategy;
Retention;
Acquisition;
Entertainment and Recreation Industry;
Japan
Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
- 14 Jun 2018
- News
How Chase Sapphire Made Credit Cool for Millennials
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking, operationalized as perspective-taking. In Study 1, a...
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Sean Silverthorne
- 05 Nov 2019
- Blog Post
Environmental Change and Ground-level Impact
What do you do on a day-to-day basis? It varies quite a lot. In general, I’m focused on thinking about how we’ll scale up our production, first to make more prototypes, and eventually to the point where we are a mature company with...
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- April 2017 (Revised March 2024)
- Case
Making Target the Target: Boycotts and Corporate Political Activity
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must...
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Keywords:
Boycott;
Corporate Political Activity;
Lobbying;
LGBTQ;
Campaign Contributions;
Campaign Finance;
Retail;
Shareholder Activism;
Public Opinion;
Social Issues;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Problems and Challenges;
Laws and Statutes;
Rights;
Crisis Management;
Risk Management;
Media;
Political Elections;
Taxation;
Corporate Accountability;
Values and Beliefs;
Fairness;
Diversity;
Customers;
Communication;
Business and Government Relations;
Retail Industry;
United States
Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity." Harvard Business School Case 317-113, April 2017. (Revised March 2024.)
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
about the desktop; it's not about where the content is on your hard drive versus on a public-facing Web site. It's really about the user's relationship to that content." The company also has a product on the market, Horowitz said,...
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by Julie Jette
- September 1996 (Revised June 1997)
- Case
QVC, Inc.
Illustrates the "Service Profit Chain" in action. QVC, whose initials stand for Quality, Value,, and Convenience, demonstrates clearly how a strong customer focus can lead to establishing a strong franchise in the retail sector and a highly profitable business whose...
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Rayport, Jeffrey F., and Dickson Louie. "QVC, Inc." Harvard Business School Case 897-050, September 1996. (Revised June 1997.)
- 2011
- Working Paper
Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation
By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In...
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Keywords:
Fairness;
Policy;
Health Disorders;
Marketplace Matching;
Performance Effectiveness;
Rank and Position;
Health Industry;
United States
Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation." Harvard Business School Working Paper, No. 12-025, October 2011.