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Show Results For
-
All HBS Web
(16,645)
- People (25)
- News (3,140)
- Research (11,198)
- Events (81)
- Multimedia (203)
- Faculty Publications (9,103)
- 01 Dec 1996
- News
Organizations and Markets: A Challenging View of the World
Jensen chairs, Organizations and Markets. Each of the unit's five faculty members brings specific expertise to its mission - "to develop a modern theory of organizations and markets that is useful to both...
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Keywords:
Susan Young
- 2007
- Working Paper
The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta
By: Michael I. Norton and Leonard Lee
Many consumers have had the experience of entering discount membership clubs to make a few purchases, only to leave with enough pasta to outlast a nuclear winter. We suggest that the presence of membership fees can lead consumers to infer a "fees → savings" link,...
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Norton, Michael I., and Leonard Lee. "The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta." Harvard Business School Working Paper, No. 08-029, November 2007.
- 10 Aug 2018
- News
The Worm Has Turned: Bookstores Beats Odds in An Amazon World
- 21 May 2018
- Blog Post
Harnessing The Power of Collaboration to Create Opportunity in Chicago
selling the produce on the site where we intended to build. Instead of disrupting something positive that community members had created, together we figured out a way to incorporate View Details
Keywords:
Nonprofit / Government
- 28 Nov 2022
- Blog Post
College Students, Take a Sneak Peek at the HBS MBA
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the...
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- 2011
- Teaching Note
Founder's Group Diversification (TN)
By: F. Warren McFarlan, Donghong Li and Chuanjiang Mao
Founder Group's Chairman of the Board, Wei Xin, made adjustments to the company portfolio in 2010. Established in the mid-1980s, Founder is the industry leader for Chinese laser typesetting systems and was once the second largest PC manufacturer in China. It is also...
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McFarlan, F. Warren, Donghong Li, and Chuanjiang Mao. "Founder's Group Diversification (TN)." Tsinghua University Teaching Note, 2011.
- March 1995
- Supplement
The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94
By: Robert J. Dolan
Describes the initial results of Black & Decker's strategy in the United States.
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Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Construction Industry;
Consumer Products Industry;
United States
Dolan, Robert J. The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94. Harvard Business School Supplement 595-061, March 1995.
- 17 Feb 2015
- News
The First Five Years: Diogo Castro Freire (MBA 2012)
college. At the time, I was studying economics and found the topic fascinating, from an economic theory perspective; it was—and still is—an unprecedented market failure and...
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A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?
Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal...
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- 2021
- Working Paper
Accounting for Product Impact in the Interactive Media and Services Industry
By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Social Media;
Technology Industry
Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
- 06 Sep 2017
- What Do You Think?
Summing Up: What Are the Limits of CEO Activism?
boardrooms to be corporate statespeople,” he commented. Investors may or may not be enthusiastic about CEO activism. (In Merck’s case, it doesn’t seem to have affected its stock value much. However, the View Details
Keywords:
by James Heskett
- June 2019
- Case
Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand
By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of...
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Keywords:
Heritage Brand;
Relaunch;
Brands and Branding;
Luxury;
Product Launch;
Strategy;
Auto Industry
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
market in an interconnected world served by network-based service providers? Have the services provided by these firms become so valuable to their customers that they could defy View Details
Das Narayandas
Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details
Keywords:
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry;
marketing industry
- March 2022
- Article
Estimating the Effectiveness of Permanent Price Reductions for Competing Products Using Multivariate Bayesian Structural Time Series Models
By: Fiammetta Menchetti and Iavor Bojinov
Researchers regularly use synthetic control methods for estimating causal effects when a sub-set of units receive a single persistent treatment, and the rest are unaffected by the change. In many applications, however, units not assigned to treatment are nevertheless...
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Keywords:
Causal Inference;
Partial Interference;
Synthetic Controls;
Bayesian Structural Time Series;
Mathematical Methods
Menchetti, Fiammetta, and Iavor Bojinov. "Estimating the Effectiveness of Permanent Price Reductions for Competing Products Using Multivariate Bayesian Structural Time Series Models." Annals of Applied Statistics 16, no. 1 (March 2022): 414–435.
- July 2015
- Article
A Behavioral Model of the Popularity and Regulation of Demandable Liabilities
By: Julio J. Rotemberg
Overoptimism regarding one's ability to arrive early in a queue is shown to rationalize deposit contracts in which people can withdraw their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in...
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Rotemberg, Julio J. "A Behavioral Model of the Popularity and Regulation of Demandable Liabilities." American Economic Journal: Macroeconomics 7, no. 3 (July 2015): 123–152.
- 01 Feb 1999
- News
Q&A: Camille Tang Yeh of the Asia-Pacific Research Office
Both transitions have strategic and competitive implications for firms operating in and out of the region. The current "reconstruction" of Asia offers insights about differentiating systemic from asystemic...
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- 24 Apr 2014
- News
Helping one child led to improving the lives of thousands
Gerald Chertavian (MBA 1992) volunteered as a Big Brother and saw firsthand how urban youth suffered from a lack of job options. He wrote his HBS application essay about starting a program to connect those young adults with a growing need for entry-level labor. After...
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- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and...
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- 25 Jun 2020
- News
Global Centers Broaden Understanding of Business and the Pandemic
maintain its predominance once the crisis subsides. Kominers taught the case (remotely, via Zoom) in spring 2020 in the Making Markets elective...
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