Filter Results
:
(16,786)
Show Results For
-
All HBS Web
(16,786)
- People (25)
- News (3,140)
- Research (11,213)
- Events (81)
- Multimedia (203)
- Faculty Publications (9,115)
Show Results For
-
All HBS Web
(16,786)
- People (25)
- News (3,140)
- Research (11,213)
- Events (81)
- Multimedia (203)
- Faculty Publications (9,115)
- June 2019
- Case
Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand
By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of...
View Details
Keywords:
Heritage Brand;
Relaunch;
Brands and Branding;
Luxury;
Product Launch;
Strategy;
Auto Industry
- 24 Apr 2014
- News
Helping one child led to improving the lives of thousands
Gerald Chertavian (MBA 1992) volunteered as a Big Brother and saw firsthand how urban youth suffered from a lack of job options. He wrote his HBS application essay about starting a program to connect those young adults with a growing need for entry-level labor. After...
View Details
- Blog
What's the Right Fit for You–An In-Person or Virtual Program?
sales & marketing and general management. Currently I am part of the Group CEO Office of the Petroleum & Chemicals Solution Group. This division focuses on securing stable...
View Details
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
based on their best efforts to forecast customer needs. With new technologies such as online grocery scanners, companies can better monitor consumer behavior, allowing them to anticipate needs more accurately and even create new products geared to narrow View Details
Keywords:
Elaine Gottlieb
- February 2022
- Teaching Note
Borusan CAT: Monetizing Prediction in the Age of AI
By: Navid Mojir
Teaching Note for HBS Case No. 521-053.
View Details
- February 2008
- Teaching Note
Innovation at Timberland: Thinking Outside the Shoe Box (TN)
By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064].
View Details
- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
example," she continues. "It's where HBS professor Ted Levitt first outlined the principles that defined the field of marketing and where Mike Porter first identified View Details
- 12 Nov 2014
- Op-Ed
A Challenge to the New Congress: Pass Housing Finance Reform
mortgage should continue as the backbone of the new system. It helps keep monthly payments low, and protects consumers from interest-rate volatility. Given the recent extreme...
View Details
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about View Details
Keywords:
Nancy O. Perry
- Web
Polaroid | Harvard Business School: Invention of the Polarizer
Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO View Details
- 11 Oct 2022
- Research & Ideas
Shrinking the Racial Wealth Gap, One Mortgage at a Time
Taints Customer Service: Evidence from 6,000 Hotels A World of Difference: What Keeps Companies from Becoming More Inclusive Measuring the Perceived Liquidity of the Corporate Bond View Details
- Web
Institutions, Macroeconomics, and the Global Economy - Course Catalog
risks that globalization entails. All managers now face a business environment where international, macroeconomic, and political phenomena matter. Understanding the genesis of financial and currency crises, stock View Details
- January 2014
- Supplement
J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
By: Elie Ofek, Jill Avery and Jose B. Alvarez
Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash...
View Details
Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future." Harvard Business School Supplement 514-073, January 2014.
- Teaching Interest
Product Management
A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details
- 2002
- Other Unpublished Work
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's...
View Details
Edelman, Benjamin. "The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com." 2002. (Winner of Seymour E. and Ruth B. Harris Prize for outstanding senior honors thesis in economics. Winner of Thomas T. Hoopes Prize awarded for outstanding scholarly work or research.)
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
some new sign of the apparent retreat of government in the face of the relentless power of free market forces. Yet, in reality, contends HBS...
View Details
- August 1996 (Revised May 1997)
- Case
Delta & Pine Land: Measuring the Value of Transgenic Cotton
By: Ray A. Goldberg and Charlotte A. Tasker
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should...
View Details
Keywords:
Agribusiness;
Joint Ventures;
Marketing Strategy;
Supply Chain Management;
Performance Consistency;
Information Technology;
Transportation;
Valuation;
Biotechnology Industry
Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
- Web
Polaroid | Harvard Business School: Invention of the Polarizer
RESEARCH & MANUFACTURING COMPANY Commercialization of the Polarizer Innovation and the War Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography...
View Details
- 23 Jun 2020
- Cold Call Podcast
Is it Time for Big Apple Circus to Fold the Tent?
- 2016
- Working Paper
The Impact of Supplier Inventory Service Level on Retailer Demand
By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from...
View Details
Keywords:
Customer Satisfaction;
Forecasting and Prediction;
Learning;
Consumer Behavior;
Service Delivery;
Performance Expectations;
Apparel and Accessories Industry;
Service Industry
Craig, Nathan, Nicole DeHoratius, and Ananth Raman. "The Impact of Supplier Inventory Service Level on Retailer Demand." Working Paper. (Revised January 2016.)