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All HBS Web
(676)
- News (111)
- Research (472)
- Events (2)
- Multimedia (5)
- Faculty Publications (222)
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- 01 Jun 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Reducing Risk with Online View Details
- 19 Sep 2016
- News
A Streamlined Time Inc.
only do we create this amazing, premium content, and we also produce at scale, but at the same time, we’re actually taking that content and layering on top of it technology and data insights and targeting opportunities that are creating a...
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- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan Edwin Yu: Bidding on the Future Khoo Teng Chye: Technology Turnaround in Singapore Jimmy Lai Chee-ying: Rags, Riches, and Risk William K.L. Fung (MBA 1972): E-Commerce and...
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- 01 Oct 1997
- News
Shaping the Way Business Does Business: HBR at 75
professor of social sciences, now emeritus, wrote "Communications Technology - For Better or for Worse," in which he laid out concepts that paved the way for the Information Superhighway. The year was 1979. And the magazine was the...
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- 01 Dec 2017
- News
Case Study: The Doctor Deficit
small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to View Details
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April White
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things...
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- 01 Jun 1996
- News
Reinventing Marketing
becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other disciplines - such as...
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- 01 Jun 2008
- News
Understanding the Digital Frontier
ripples across cyberspace that your company’s baby formula turns tiny tots green. Is there anything you can do? Absolutely. Turn the tide to your advantage, argue Charlene Li (MBA ’93) and Josh Bernoff in their new book, Groundswell: Winning in a World Transformed by...
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- 01 Dec 1999
- News
Covering the Issues
institutions - like the Bulletin itself - are enduring outgrowths of its solid foundation. Women in the Bulletin While the first women in the Bulletin sold cigarettes in colorfully drawn advertisements in the 1930s, an occasional article...
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- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing...
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- 01 Feb 2001
- News
Ready for Take-Off
WorldClinic, Inc., a "virtual ER," providing U.S.-quality health-care services to Americans traveling abroad. Cynthia A. Fisher (MBA '90) of ViaCell, Inc., which combines the banking of stem cells from umbilical cord blood with technology...
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Spingboard
- 01 Mar 2006
- News
The Producers
represents a growing trend or an unsettling blip, but one thing is certain: As many changes as there have been in the film industry, more are sure to come as technology alters the way movies are made and how we watch them. The movies are...
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- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not yet operating in the black, she...
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Caroline Chauncey
- 15 Dec 2015
- News
The Year in Ideas 2015
campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging boldly advertised the potatoes’ qualities, achieved through the controversial technology of...
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- 01 Dec 2008
- News
Teaching is in his DNA
John McArthur, as many of his friends say emphatically, is a teacher. “That’s his DNA,” says Boston advertising legend Jack Connors. “He wants to take his students, whoever they may be, and turn them into contributors to the community....
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- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting View Details
- 01 Sep 2007
- News
To The Rescue
to be an emergency there had to be bleeding,” explains Venkat Changavalli, the CEO at EMRI. “If someone just collapsed or fell down, people would stand around and look.” A massive statewide advertising blitz and public education campaign...
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- 01 Jun 2008
- News
New Face at Facebook
advertising arm, which generates more than half its revenue and employs thousands of people. In addition to developing an advertising network for Facebook, she will be in charge of marketing and human...
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- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
68de8c2ce3ee202dde70bc45957e0ca6 Since retiring from the advertising business in 1994, Joan O. Rothberg (MBA ’63) has spent a good deal of time crawling around in the dirt. But she’s not just puttering in her Summit, New Jersey, garden...
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- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look...
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