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All HBS Web
(660)
- News (111)
- Research (471)
- Events (2)
- Multimedia (5)
- Faculty Publications (220)
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- 01 Jun 2013
- News
Five Bright Ideas
organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their...
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- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its View Details
- 01 Jun 1996
- News
Reinventing Marketing
becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other disciplines - such as...
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- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
technical, regulatory, and economic. Advances in technology, which enhance existing advertising capabilities and create new ones, reach well beyond the Internet and include things such as innovative new software, sophisticated data...
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Peter K. Jacobs
- 01 Feb 2001
- News
Ready for Take-Off
WorldClinic, Inc., a "virtual ER," providing U.S.-quality health-care services to Americans traveling abroad. Cynthia A. Fisher (MBA '90) of ViaCell, Inc., which combines the banking of stem cells from umbilical cord blood with technology...
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Spingboard
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP...
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- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO...
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- 27 Apr 2020
- News
How Brands Unwittingly Fund Disinformation
- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not yet operating in the black, she...
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Caroline Chauncey
- 01 Apr 2002
- News
Charting the Luminary Leadership in Professional Service Firms
diverse professions in which they operate. Whether you examine law firms, advertising agencies, investment banks, or management consulting firms, the business model and the challenges they must successfully meet to prosper over the long...
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- 01 Oct 2000
- News
Faculty Retirements
addition, he has held important administrative positions at the School, chairing Exec Ed's Advanced Management Program and its International Senior Managers' Program, as well as the MBA Program's Production and Operations Management unit (later renamed View Details
- 01 Feb 2000
- News
Financial Services 24/7
industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a...
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Susan Young
- 15 Dec 2015
- News
The Year in Ideas 2015
campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the packaging boldly advertised the potatoes’ qualities, achieved through the controversial technology of...
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- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look...
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- 01 Oct 2000
- News
Internet Tsunami
system, much more so than in the United States," the New York Times (June 7, 2000) reported. Merchants, ranging from toy stores to fishmongers, pay a monthly fee to access Rakuten's e-commerce software and customer database. Merchants also enjoy low-cost View Details
- 01 Dec 2022
- News
Research Brief: Pocket Change
Illustration by Jim Frazier Women and ethnic minorities donate small amounts of money to political candidates in ways that have helped to democratize the American electoral process, suggests Associate Professor Vincent Pons. In his “Small Campaign Donors” paper, Pons...
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Jill Radsken
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
driverless? Is it an advertising space? A connected entertainment center? A personal transportation sanctuary? —Jeff Zeller (MBA 2016) KAPOOR: The internal space will be very different. Up until now, cars have been designed for a scenario...
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- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and ad-supported, may be the next big thing;...
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- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
It’s a sunny May afternoon in LA. Søren Bjerg, a slender and pale 21-year-old with chunky glasses and a black hoodie, is sitting in the den of the house he shares with a half dozen other guys. It’s decorated the way you might expect it to be: lots of View Details
- 01 Jan 2010
- News
Susan L. Decker, MBA 1986
financial ship as CFO, built the company’s advertiser and publisher group as EVP, and oversaw global business operations as president. Since leaving Yahoo! in 2009, Decker has taken time out from the corporate world to focus on what...
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