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- 17 Jul 2012
- First Look
First Look: July 17
Sebenius and Kimberlyn LearyHarvard Business School Case 912-017 The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago....
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Sean Silverthorne
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the...
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April White
- Web
Courses by Faculty Unit - Course Catalog
(also listed under General Management) Anita Elberse Fall2024 Q1Q2 3.0 Creating Brand Value Michael Moynihan Fall2024 Q2 1.5 Julian de Freitas Spring2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall2024 Q1 1.5 Field Course: Business...
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- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
collectors, auction house operators, and other actors who played active roles as either institutional entrepreneurs or guardians in shaping the revitalization of the industry. We find these entrepreneurs and guardians initially espoused...
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Dina Gerdeman
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
Alvarez, and research associate Dan Greenberg (Harvard MBA 2012). Their new book Retail Revolution: Will Your Brick-and-Mortar Store Survive?, predicts, among many other things, the continuing decline of major brick and mortar brands...
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- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall...
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- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
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Marguerite Rigoglioso
- Web
Courses by Faculty Unit - Course Catalog
(also listed under General Management) Anita Elberse Fall2024 Q1Q2 3.0 Creating Brand Value Michael Moynihan Fall2024 Q2 1.5 Julian de Freitas Spring2025 Q4 1.5 Digital Marketing Workshop Jacob Cook Fall2024 Q1 1.5 Field Course: Business...
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- Web
Print View - Course Catalog
Foley Fall2024 Q1Q2 3.0 Corporate Governance and Boards of Directors General Management, Organizational Behavior Lynn Paine Spring2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating View Details