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Show Results For
-
All HBS Web
(9,981)
- People (21)
- News (2,369)
- Research (5,720)
- Events (43)
- Multimedia (133)
- Faculty Publications (3,840)
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- 1995
- Book
Business Marketing Strategy: Cases, Concepts, and Applications
By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.
Keywords:
Marketing Strategy
Rangan, V. K., B. P. Shapiro, and R. T. Moriarty Jr. Business Marketing Strategy: Cases, Concepts, and Applications. Burr Ridge, IL: Irwin, 1995.
- February 1985
- Case
First Federal Corp.: Small Business Market (A)
Vitale, Michael R. "First Federal Corp.: Small Business Market (A)." Harvard Business School Case 185-101, February 1985.
- September 2012 (Revised September 2014)
- Case
Doing Business in Malaysia
By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in...
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- November 1987
- Case
International Business Machines: Changes in Marketing Organization
Keywords:
Organizational Change and Adaptation;
Marketing;
Computer Industry;
Information Technology Industry
Cespedes, Frank V. "International Business Machines: Changes in Marketing Organization." Harvard Business School Case 588-037, November 1987.
- September 2012 (Revised September 2015)
- Case
Doing Business in Argentina
By: Rawi Abdelal, Amy C. Edmondson, Felix Oberholzer-Gee, Gustavo A. Herrero and Regina Garcia-Cuellar
An imaginary oil company is invited to participate in a potentially lucrative investment in a large oil field just as the Argentine government is taking actions that seem to jeopardize private property rights within its borders. This case highlights the risks and...
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- 18 Aug 2017
- Working Paper Summaries
Emerging Markets and the Future of Business History
- 2016
- Working Paper
The Stock Market and Bank Risk-Taking
By: David S. Scharfstein and Antonio Falato
We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking...
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Keywords:
Stock Market;
Financial Markets;
Business Earnings;
Banks and Banking;
Risk and Uncertainty
Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." NBER Working Paper Series, No. 22689, September 2016.
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to...
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Keywords:
Transition;
Marketing Strategy;
Budgets and Budgeting;
Technology Adoption;
Digital Marketing;
Resource Allocation;
Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- June 2016
- Case
Macy's Reinvents Its Millennial Business
By: Boris Groysberg and Sarah L. Abbott
Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this...
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Keywords:
Marketing;
Marketing Strategy;
Age;
Organizational Structure;
Organizational Culture;
Business Processes;
Fashion Industry;
Retail Industry
Groysberg, Boris, and Sarah L. Abbott. "Macy's Reinvents Its Millennial Business." Harvard Business School Case 416-020, June 2016.
- September 2012 (Revised September 2015)
- Case
Doing Business in India
By: Andy Zelleke, Felix Oberholzer-Gee and Saloni Chaturvedi
The case is set in August 2012—a time when India was undergoing policy stasis as several key reforms were stalled and the government faced allegations of misallocation of coal production licenses. The first part of the case provides a brief background on India's...
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- September 2017
- Teaching Note
Marketing Transformation at Mastercard
By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040.
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- Article
Business and Poverty: Opening Markets to the Poor
By: Djordjija B. Petkoski, V. Kasturi Rangan and William S. Laufer
Petkoski, Djordjija B., V. Kasturi Rangan, and William S. Laufer. "Business and Poverty: Opening Markets to the Poor." Development Outreach 10, no. 2 (June 2008).
- 29 May 2009
- Research Event
Business Summit: Introduction to the Future of Market Capitalism
research project exploring the views of global business leaders and HBS faculty on what might threaten the world's economic progress. The spread of market capitalism around the world over the past 100 years...
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Keywords:
Re: Joseph L. Bower
- July 2014 (Revised August 2014)
- Case
AmazonFresh: Rekindling the Online Grocery Market
By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,...
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Keywords:
Innovation;
New Markets;
Grocery;
Operations Strategy;
Innovation and Invention;
Strategy;
Emerging Markets;
Learning;
Service Operations;
Internet and the Web;
Business Model;
Food and Beverage Industry;
United States
McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.)
- June 2014
- Case
Riverview Law: Applying Business Sense to the Legal Market
By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients...
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Keywords:
Strategy;
Professional Services;
Disruptive Innovation;
Law Firms;
Client Service;
Culture;
Recruiting;
Management;
Professional Services Firms;
Business Model;
Legal Services Industry;
United Kingdom;
United States
Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
- June 2015
- Teaching Note
Marketing Exercise: Using Conjoint Analysis for Business Decisions
By: Elie Ofek and Olivier Toubia
Keywords:
Marketing
- 1997
- Working Paper
Corporate Strategies for Emerging Markets in Business Groups
By: Tarun Khanna and Krishna G. Palepu
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I identify opportunities in emerging markets? How important are...
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- November 2020 (Revised May 2023)
- Case
Holaluz: Taking on the Spanish Energy Market
By: Elie Ofek, Marco Bertini, Oded Koenigsberg, Elena Corsi and Emer Moloney
In 2020, the three cofounders of Holaluz, a newcomer to Spain’s electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy...
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Keywords:
Electricity;
Solar Power;
Subscription Business;
Renewable Energy;
Entrepreneurship;
Service Delivery;
Business Model;
Product Launch;
Marketing;
Energy Industry;
Spain
Ofek, Elie, Marco Bertini, Oded Koenigsberg, Elena Corsi, and Emer Moloney. "Holaluz: Taking on the Spanish Energy Market." Harvard Business School Case 521-045, November 2020. (Revised May 2023.)
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy
By: John A. Quelch
Quelch, John A. "How Marketing Helps Democracy." Harvard Business Online—Marketing Know:How (blog). January 31, 2008. https://hbr.org/2008/01/how-marketing-helps-democracy-1.