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All HBS Web
(607)
- People (1)
- News (117)
- Research (334)
- Events (1)
- Multimedia (7)
- Faculty Publications (193)
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- 01 Mar 2004
- News
Gibson Hits a High Note
automate production a while back and discovered that nothing beats old-fashioned handcraftsmanship. But there is nothing old-fashioned about the new digital guitar that Gibson recently launched. It’s the biggest change in guitar design in...
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- 01 Dec 2012
- News
Alumni Book Briefs
get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz...
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- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and...
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- 01 Oct 2001
- News
HBS Press Books in Brief
Reichheld, maintains that it isn't new market forces that make loyalty so elusive in the digital arena — it's faulty leadership. Applying his breakthrough loyalty theories to the digital economy, the author...
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- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to...
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Julia Hanna
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) Maren Hopkins (MBA 2019) already had a strong understanding of the technical side of the digital world when she signed up for the Digital Innovation and...
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Jennifer Gillespie
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
folks who have worked at pure-play digital companies. Both love the brand equally, but they have different ideas about what is possible for the brand.” The bleeding edge: “Is a place every company should...
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April White
- 20 Feb 2013
- News
Thanking Veterans Online
because they don't live close to a physical distribution point or they are exposed to elevated risk of identity theft by carrying around a DD 214 when they do claim benefits. Correcting that injustice motivates me." The two founders realized that a secure, View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal audience Beck has built around his three-hour daily radio...
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- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
people who are gaining access everyday," Davis noted, "it's making the personal computer revolution in the early 1980s look tame." Titled "The Digital Field of Dreams," Cyberposium '97 was cochaired by Mike Dodd and Thomas Hoegh (both...
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Meg Gardner
- 11 Dec 2014
- News
Fashion's Retail Revolution
MBAs in retail, starting in the bargain basement of Bloomingdale’s. He worked his way up through the ranks of the department store to chairman and CEO, establishing the old, family-owned store as a national luxury brand and the flagship...
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- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
she worked in real estate investment banking at Goldman Sachs and then pivoted to the Walt Disney Company and AwesomenessTV, a digital studio that produces original programming for the emerging Generation Z. Ng knew she wanted to pursue...
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- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public...
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- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
customers live in aerospace hubs—places like Huntsville, Alabama; Melbourne, Florida; and Colorado Springs, Colorado—and, as engineers who haven’t likely changed jobs in a long time, they don’t frequent places like LinkedIn. Digital...
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- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user...
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April White
- 13 Feb 2019
- News
We’re All Going to Get Hacked
evolving cyber threats. Rothrock lays out his solutions in his latest book, Digital Resilience: Is Your Company Ready for the Next Cyber Threat?, and we talk to him here about what that looks like in real terms—and why the C-suite should...
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- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand...
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Susan Young
- 01 Sep 2018
- News
The True Value of a Tweet
media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of...
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Jen McFarland Flint
- 01 Oct 1998
- News
Tech Trekker
products outside the United States, which amounted to 50 percent of its entire business. Again Lang made good - under her leadership Lotus's international products outpaced those of all competitors, including industry giant Microsoft, on cost and time-to-market. In...
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Marguerite Rigoglioso
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
devices. And this year, we started using our voice to shop. Amazon launched that trend with Alexa, and recently Google and Walmart announced they are teaming up to do the same thing. We are in the early days of this digital commerce—it...
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