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All HBS Web
(181)
- People (1)
- News (27)
- Research (103)
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- Faculty Publications (88)
Show Results For
-
All HBS Web
(181)
- People (1)
- News (27)
- Research (103)
- Multimedia (3)
- Faculty Publications (88)
- 11 Jan 2022
- News
Sales Management That Works with Frank Cespedes
- June 2016 (Revised August 2017)
- Case
AnswerDash
- Research Summary
Channel Stewardship
- September 2020
- Case
Drinkworks: Home Bar by Keurig
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
- October 2023 (Revised February 2024)
- Case
Loris
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- July 2001 (Revised October 2002)
- Case
Centra Software
- 2010
- Simulation
Marketing Simulation: Managing Segments and Customers
- January 2018 (Revised May 2019)
- Case
Adeo Health Science: Turning a Product into a Brand
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
- January 2013 (Revised April 2013)
- Case
OSI in China
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World (HBS Press; Boston 2003)
FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a... View Details
Ayelet Israeli
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
- December 2020
- Case
Château Margaux: Serving Up the Third Wine
- January 2019 (Revised October 2019)
- Case
Commercial Sales Transformation at Microsoft
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
- August 2016 (Revised August 2017)
- Case
AnswerDash (Abridged)
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details