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Show Results For
-
All HBS Web
(3,106)
- People (9)
- News (674)
- Research (1,844)
- Events (10)
- Multimedia (9)
- Faculty Publications (721)
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- 2020
- Working Paper
Capital Regulation and Product Market Outcomes
By: Ishita Sen and David Humphry
We present evidence of product market adjustments and asset reorganizations from the largest ever shift in risk regulation in a developed insurance market. Using proprietary data on insurance risk exposures from the Bank of England, we develop a measure of regulatory...
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Keywords:
Non-traditional-non-insurance;
Risk Regulation;
Product Market Concentration;
Small Vs. Large Insurers;
Insurance Risk Exposure;
Insurance;
Risk and Uncertainty;
Governing Rules, Regulations, and Reforms
Sen, Ishita, and David Humphry. "Capital Regulation and Product Market Outcomes." Working Paper, January 2020.
- 2008
- Working Paper
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these...
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Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the...
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
- 2008
- Chapter
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
- 11 Jul 2007
- Working Paper Summaries
Managing Proprietary and Shared Platforms: A Life-Cycle View
- October 2000
- Article
The Equity Share in New Issues and Aggregate Stock Returns
By: Malcolm Baker and Jeffrey Wurgler
The share of equity issues in total new equity and debt issues is a strong predictor of U.S. stock market returns between 1928 and 1997. In particular, firms issue more equity than debt just before periods of low market returns. The equity share in new issues has...
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Keywords:
Equity;
Borrowing and Debt;
Stocks;
Markets;
Debt Securities;
Forecasting and Prediction;
Accounting Industry;
United States
Baker, Malcolm, and Jeffrey Wurgler. "The Equity Share in New Issues and Aggregate Stock Returns." Journal of Finance 55, no. 5 (October 2000): 2219–57.
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either...
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- 2021
- Working Paper
Hunting for Talent: Firm-Driven Labor Market Search in the United States
By: Rembrand Koning, Sharique Hasan and Ines Black
This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages...
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Keywords:
Hiring;
Referrals;
Outbound Recruiting;
Labor Markets;
Selection and Staffing;
Networks;
Recruitment;
Strategy;
United States
Koning, Rembrand, Sharique Hasan, and Ines Black. "Hunting for Talent: Firm-Driven Labor Market Search in the United States." SSRN Working Paper Series, No. 3576498, September 2021.
- February 1982 (Revised August 1985)
- Case
U.S. Retail Coffee Market (A)
Set in mid-1978, this case covers all aspects of the U.S. retail coffee market both cross-sectionally and historically. The market is recovering from dramatic price rises and volume drops. The overall issue is the forecast of future market evolution and the...
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Keywords:
Marketing Strategy;
Industry Growth;
Market Timing;
Retail Industry;
Food and Beverage Industry;
United States
Yip, George S., and Jeffrey R Williams. "U.S. Retail Coffee Market (A)." Harvard Business School Case 582-087, February 1982. (Revised August 1985.)
- Editorial
Why CEOs Should Share Their Long-Term Plans with Investors
By: Christina Rehnberg, George Serafeim and Brian Tomlinson
Rather than requiring less short-term information, the key to combating short-termism is to encourage companies to share more information about their long-term plans. Analysis of companies that have done so suggests that long-term plans are not mere marketing...
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Keywords:
CEO;
Investor Relations;
Disclosure;
Long-term Growth;
Investing;
Business and Shareholder Relations;
Strategy;
Corporate Disclosure
Rehnberg, Christina, George Serafeim, and Brian Tomlinson. "Why CEOs Should Share Their Long-Term Plans with Investors." Harvard Business Review (website) (September 19, 2018).
- June 1993 (Revised July 1999)
- Supplement
The Advertising Council: Earth Share Campaign
Keywords:
Advertising Campaigns
Rangan, V. Kasturi. "The Advertising Council: Earth Share Campaign." Harvard Business School Video Supplement 593-516, June 1993. (Revised July 1999.)
- May 2007 (Revised August 2007)
- Case
Prediction Markets at Google
By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best...
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Keywords:
Forecasting and Prediction;
Knowledge Sharing;
Knowledge Use and Leverage;
Market Participation;
Information Technology
Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, May 2007. (Revised August 2007.)
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to...
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- Forthcoming
- Article
The Passive-Ownership Share Is Double What You Think It Is
By: Alex Chinco and Marco Sammon
Each time a stock gets added to or dropped from a benchmark index, we ask: “How much money would have to be tracking that index to explain the huge spike in rebalancing volume we observe on reconstitution day?” While index funds held 16% of the US stock market in 2021,...
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- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such...
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Keywords:
Marketing Strategy;
Globalized Markets and Industries;
Manufacturing Industry;
Food and Beverage Industry;
Italy;
European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- 07 Mar 2022
- Research & Ideas
Effective Leaders Share the Spotlight with Their Teams
own professional rewards, with the research showing they are twice as likely as the average manager to be promoted to CEO. And when they reach the CEO spot, they tend to boost returns for their firms. While sharing the spotlight may be a...
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Keywords:
by Pamela Reynolds
- Article
Preference Signaling in Matching Markets
Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this...
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Keywords:
Signaling;
Matching;
Cheap Talk;
Congestion;
Market Design;
Marketplace Matching;
Communication;
Job Search
Coles, Peter A., Alexey Kushnir, and Muriel Niederle. "Preference Signaling in Matching Markets." American Economic Journal: Microeconomics 5, no. 2 (May 2013): 99–134.
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways,...
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Keywords:
by Dina Gerdeman
- 25 Jan 2016
- Working Paper Summaries