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All HBS Web
(2,914)
- People (4)
- News (922)
- Research (1,177)
- Events (18)
- Multimedia (48)
- Faculty Publications (491)
- Web
Pathways to Business | HBS Online
inspire future business leaders. Delivered via an interactive and video-led online experience, Pathways to Business features five relatable leaders at early stages in their...
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- Web
Sustainable Business Strategy Course | HBS Online
Online offers a better overall experience than competitive online business programs Rarely does a day go by where I don't see a business leader...
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- December 2000
- Background Note
Online Portals
By: Thomas R. Eisenmann and Sanjay Pothen
Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive...
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Eisenmann, Thomas R., and Sanjay Pothen. "Online Portals." Harvard Business School Background Note 801-305, December 2000.
- Web
Careers Opportunities | Harvard Business School Online
Current Openings HBS Online is a fast-paced online learning initiative launched by Harvard Business School. To support our mission, we need people who want to dedicate their...
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- Web
Harvard Business School Online Courses & Learning Platforms
experience with a diverse global network. 1 year, 5-9 hrs/weekApply by August 21st & 28th$15,000 (four installments of $3,750)Credential What sets HBS Online apart? Our flexible, online programs are designed...
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- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to...
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Keywords:
Transition;
Marketing Strategy;
Budgets and Budgeting;
Technology Adoption;
Digital Marketing;
Resource Allocation;
Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- August 2012 (Revised July 2017)
- Case
Netflix: Valuing a New Business Model
By: Francois Brochet, Suraj Srinivasan and Michael Norris
In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the...
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Keywords:
Performance Measurement;
Online Business;
Asset Recognition;
Accounting;
Performance Evaluation;
Online Technology;
Motion Pictures and Video Industry;
United States;
Canada;
Latin America;
West Indies
Brochet, Francois, Suraj Srinivasan, and Michael Norris. "Netflix: Valuing a New Business Model." Harvard Business School Case 113-018, August 2012. (Revised July 2017.)
- Web
Business Fundamentals Course - CORe | HBS Online
and take your career to the next level with a deeper understanding of essential business concepts. Participating in a Harvard Business School Online course enabled Sheneka to...
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- January 2001
- Background Note
Online Brokers
By: Thomas R. Eisenmann and Alastair Brown
Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes...
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Eisenmann, Thomas R., and Alastair Brown. "Online Brokers." Harvard Business School Background Note 801-307, January 2001.
- 04 Nov 2014
- News
What Harvard Business School Learned From Its First Online Program
- Web
Leadership Team | Harvard Business School Online
HBS Online Leadership Team V.G. Narayanan Senior Associate Dean, HBS Online and Executive Education; Thomas D. Casserly, Jr. Professor of Business Administration, Harvard View Details
- 21 Mar 2014
- News
Harvard Business School Launches First Online Offering
- December 2000
- Background Note
Online Retailers
By: Thomas R. Eisenmann and Alastair Brown
Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,...
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Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
- 18 Aug 2022
- Video
Preview the Pathways to Business Online Experience
- Web
Preview the Harvard Business School Online Learning Experience
model. Or, download an e-book to dive deeper into a vital business topic and develop insights you can apply to your company or career. Explore Sample Lessons Free Business E-Books Your Guide to View Details
- 28 Apr 2015
- News