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- Faculty Publications (91)
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- All HBS Web (232)
- Faculty Publications (91)
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- May 2005 (Revised December 2022)
- Case
Aristotle Onassis and the Greek Shipping Industry
By: Geoffrey Jones and Paul Gomopoulos
Examines the career of Aristotle Onassis and his creation of one of the world's largest shipping companies between 1945 and 1973. Explores the role of ethnic and family networks in Greek shipping and how Onassis was able to penetrate this system despite being an...
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Keywords:
Networks;
Ethnicity;
Family Business;
Innovation Strategy;
Management Succession;
Competitive Advantage;
Personal Development and Career;
Entrepreneurship;
Shipping Industry;
Greece
Jones, Geoffrey, and Paul Gomopoulos. "Aristotle Onassis and the Greek Shipping Industry." Harvard Business School Case 805-141, May 2005. (Revised December 2022.)
- February 2014
- Technical Note
Mobile Broadband and the Telecommunications Industry in 2011
By: Lynda M. Applegate, Kerry Herman and Christine Snively
Mobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data...
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Keywords:
Telecommunications;
Mobile and Wireless Technology;
Applications and Software;
Information Infrastructure;
Digital Platforms;
Mobile and Wireless Technology;
Telecommunications Industry;
Information Technology Industry;
Technology Industry;
Communications Industry
Applegate, Lynda M., Kerry Herman, and Christine Snively. "Mobile Broadband and the Telecommunications Industry in 2011." Harvard Business School Technical Note 814-009, February 2014.
- 2021
- Working Paper
G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing
By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe...
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Keywords:
Biases;
Judgment;
Decision-making;
Nudge;
Debiasing;
Illusions;
Prejudice and Bias;
Decision Making;
Behavior;
Change
Kristal, Ariella S., and Laurie R. Santos. "G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing." Harvard Business School Working Paper, No. 21-084, January 2021.
- October 1993 (Revised July 1994)
- Case
A Brush with AIDS (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of...
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Keywords:
Health;
Cost vs Benefits;
Motivation and Incentives;
Safety;
Values and Beliefs;
Profit;
Goals and Objectives;
Compensation and Benefits;
Medical Devices and Supplies Industry
Badaracco, Joseph L., Jr., and Jerry Useem. "A Brush with AIDS (A)." Harvard Business School Case 394-058, October 1993. (Revised July 1994.)
- Article
Chris Argyris (1923–2013)
By: Amy C. Edmondson
Chris Argyris, a pioneer in the fields of organization development, organizational learning, and action science, passed away on November 16, 2013. Argyris was born in Newark, New Jersey, on July 16, 1923, to Greek immigrant parents, and grew up in Irvington, New...
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Edmondson, Amy C. "Chris Argyris (1923–2013)." American Psychologist 70, no. 5 (July–August 2015): 473.
- August 1999 (Revised January 2002)
- Case
Brita Products Company, The
By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a...
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Keywords:
Customer Value and Value Chain;
Acquisition;
Retention;
Safety;
Natural Environment;
Emerging Markets;
Investment Return;
Equity;
Demand and Consumers;
United States
Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
- August 2011 (Revised May 2012)
- Case
Haier: Taking a Chinese Company Global in 2011
By: Tarun Khanna, Krishna G. Palepu and Phillip Andrews
In 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. Describes Haier's rise over three decades from a defunct refrigerator factory in China's Qingdao...
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Keywords:
Business Growth and Maturation;
Global Strategy;
Expansion;
Diversification;
Emerging Markets;
Consumer Products Industry;
Manufacturing Industry;
China
Khanna, Tarun, Krishna G. Palepu, and Phillip Andrews. "Haier: Taking a Chinese Company Global in 2011." Harvard Business School Case 712-408, August 2011. (Revised May 2012.)
- January 2009
- Case
VOSS Artesian Water from Norway
By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is...
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Keywords:
Brands and Branding;
Marketing Channels;
Marketing Strategy;
Product;
Luxury;
Food and Beverage Industry;
Norway;
United States
Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.
- Research Summary
Crowdsourced reviews
By: Michael Luca
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- October 2022 (Revised December 2022)
- Case
Aphro Beverages
By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to...
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Keywords:
Agribusiness;
Plant-Based Agribusiness;
Business Ventures;
Business Growth and Maturation;
Entrepreneurship;
Food;
Geography;
Geographic Scope;
Management;
Growth and Development Strategy;
Growth Management;
Resource Allocation;
Marketing;
Brands and Branding;
Digital Marketing;
Product Marketing;
Product Launch;
Product Positioning;
Social Marketing;
Operations;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Supply Chain;
Sales;
Salesforce Management;
Food and Beverage Industry;
Africa;
Ghana
Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
- July 2021 (Revised July 2023)
- Case
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results...
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Keywords:
Marketing;
Brands and Branding;
Luxury;
Marketing Strategy;
Consumer Behavior;
Growth Management;
Fashion Industry;
Retail Industry;
United States;
North America
Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised July 2023.)
- May 2017 (Revised February 2024)
- Case
Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)
By: William W. George and Amram Migdal
This case describes Kraft Heinz Company’s (KHC) February 2017 unsolicited $143 billion takeover offer to acquire Unilever. The offer was made to Unilever CEO Paul Polman by KHC chairman Alexandre Behring, who was also co-founder and CEO of Brazilian-based 3G Capital...
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George, William W., and Amram Migdal. "Battle for the Soul of Capitalism: Unilever and the Kraft Heinz Takeover Bid (A)." Harvard Business School Case 317-127, May 2017. (Revised February 2024.)
- 26 Jul 2016
- Working Paper Summaries
The Impact of the Entry of Biosimilars: Evidence from Europe
- June 2018
- Background Note
Introduction to Life Settlements
By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
Life insurance is an asset owned by the majority of American adults (61%). Note that this 61% penetration rate is essentially at parity with home ownership (64%) and higher than that of 401(k) retirement account ownership (53%). Life settlements, or life insurance...
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Braun, Alexander, Lauren H. Cohen, Christopher J. Malloy, and Jiahua Xu. "Introduction to Life Settlements." Harvard Business School Background Note 218-127, June 2018.
- March 2009 (Revised June 2010)
- Case
TOTO: The Bottom Line
TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Disruptive Innovation;
Product Positioning;
Market Entry and Exit;
Organizational Culture;
Consumer Products Industry;
Japan;
United States
Tripsas, Mary, Masako Egawa, and Jun Fukuyoshi. "TOTO: The Bottom Line." Harvard Business School Case 809-064, March 2009. (Revised June 2010.)
- April 2023 (Revised February 2024)
- Case
AI Wars
By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a...
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Keywords:
AI;
Artificial Intelligence;
AI and Machine Learning;
Technology Adoption;
Competitive Strategy;
Technological Innovation
Wu, Andy, Matt Higgins, Miaomiao Zhang, and Hang Jiang. "AI Wars." Harvard Business School Case 723-434, April 2023. (Revised February 2024.)
- November 2012 (Revised January 2014)
- Case
The LEGO Group: Envisioning Risks in Asia (A)
By: Anette Mikes and Dominique Hamel
On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company headquarters to discuss the status of the Asian initiative and the risks...
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Keywords:
LEGO;
Toy Industry;
Fashion And Creative Industries;
Organizational Structure;
Risk Management;
Supply Chain Management;
Organizational Design;
Entertainment and Recreation Industry;
Denmark;
Asia
Mikes, Anette, and Dominique Hamel. "The LEGO Group: Envisioning Risks in Asia (A)." Harvard Business School Case 113-054, November 2012. (Revised January 2014.)
- March 2010 (Revised March 2010)
- Case
Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)
By: Bhaskar Chakravorti and David Lane
Iqbal Quadir, a former New York investment banker, set about to bring universal telecommunications to his native Bangladesh. He was convinced that, GSM, the same advanced wireless technology that penetrated developed countries in Europe was also the right solution for...
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Keywords:
Decisions;
Personal Development and Career;
Entrepreneurship;
Problems and Challenges;
Wireless Technology;
Telecommunications Industry;
Bangladesh
Chakravorti, Bhaskar, and David Lane. "Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)." Harvard Business School Case 810-075, March 2010. (Revised March 2010.)
- June 2010 (Revised August 2010)
- Case
Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference
Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other smartphones that can help doctors monitor the vital signs of their patients anytime, anywhere. They...
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Keywords:
Information Technology;
Entrepreneurship;
Applications and Software;
Health Care and Treatment;
Mobile and Wireless Technology;
Product Development;
Information Technology Industry;
Health Industry;
United States
Chakravorti, Bhaskar, and N. Venkatraman. "Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference." Harvard Business School Case 810-143, June 2010. (Revised August 2010.)
- Article
The Impact of Project Portfolio Management on Information Technology Projects
By: Bert De Reyck, Yael Grushka-Cockayne, Martin Lockett, Sergio Ricardo Calderini, Marcio Moura and Andrew Sloper
The ever-increasing penetration of projects as a way to organise work in many organisations necessitates effective management of multiple projects. This has resulted in a greater interest in the processes of project portfolio management (PPM), with more and more...
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Keywords:
Project Portfolio Management;
Information Technology;
Projects;
Management Practices and Processes;
Performance Improvement
De Reyck, Bert, Yael Grushka-Cockayne, Martin Lockett, Sergio Ricardo Calderini, Marcio Moura, and Andrew Sloper. "The Impact of Project Portfolio Management on Information Technology Projects." International Journal of Project Management 23, no. 7 (October 2005): 524–537.