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- All HBS Web (186)
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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions...
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- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
would have been thwarted and ABB would not exist. Manage Information Careful sequencing can help manage sensitive information. For a building developer worried about being squeezed on price if her intentions become public, the property...
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by James K. Sebenius
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched...
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- 17 May 2011
- First Look
First Look: May 17
self-interest in the intentions of others, as contrasted with rational behavior. We also discuss the antecedents and consequences of these naïve and cynical errors, as well as some potential strategies to buffer against their effects and...
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Sean Silverthorne
- 12 Aug 2008
- First Look
First Look: August 12, 2008
the Statement of Financial Accounting Standards, No. 141R. Purchase the note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=108067 ADR Choices Harvard Business School Note 908-040 Six different business disputes, all in the...
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Sean Silverthorne
- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too...
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Sean Silverthorne
- 02 Sep 2008
- First Look
First Look: September 3, 2008
suggest. Our results challenge the widely held view that appointments of independent directors necessarily add objectivity to the board of a firm. Purchase the paper: http://papers.nber.org/papers/w14232 The Ontological Foundations of...
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Sean Silverthorne
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
or efficacy—influence change recipients’ willingness to adopt the change. By contrast, change recipients’ turnover intentions are driven by their levels of demonstrated ability and efficacy rather than their affective states. Publisher's...
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Sean Silverthorne
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes...
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by Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
sale. Second, a third of those who participated in a group gift sign up for a PayPal account. Finally, an- other third returned to visit eBay within a month with the intent to purchase other items....
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- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
social media. They might serve a small number people during a pop-up experience, but if those people send that message out on social media, the effect is an exponential multiplier. Glossier’s expectation is that you will move your View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
margin market? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811047-PDF-ENG Just an MOU or a Real Deal? Lena G. Goldberg and Mary Beth FindlayHarvard Business School Note 312-018 Notwithstanding the professed View Details
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Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
ratio of CEO wage to the average employee's wage. Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer's high...
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Sean Silverthorne
- 07 Jul 2010
- First Look
First Look: July 7
Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710430-PDF-ENG Baltic Beverages Holding: Competing in a Globalizing World (B) Juan Alcácer, Rasmus Molander, and Rakeen MabudHarvard Business School Supplement 710-471 In 1991,...
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Martha Lagace
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
group of same-sex marriage supporters, purchasing intent was nearly twice as high among respondents who had been told of Cook’s public views about the RFRA. For those who opposed gay marriage, Cook’s...
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- 08 Apr 2014
- First Look
First Look: April 8
intentional attempt to synthesize, abstract, and articulate the key lessons taught by experience. Drawing on dual-process theory, we focus on the reflective dimension of the learning process and propose that learning can be augmented by...
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Sean Silverthorne
- 09 Mar 2010
- First Look
First Look: March 9
International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of popular web site addresses. We...
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Martha Lagace
- 15 Mar 2016
- First Look
March 15, 2016
confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to View Details
- 20 Dec 2011
- First Look
First Look: December 20
the bonding hypothesis, we analyze markets' reaction to a sudden radical change in the law governing U.S.-listed foreign firms. In March 2010, the U.S. Supreme Court signaled its intention to geographically limit the reach of the U.S....
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Carmen Nobel