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- All HBS Web (186)
- Faculty Publications (31)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an...
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by Martha Lagace
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
would have been thwarted and ABB would not exist. Manage Information Careful sequencing can help manage sensitive information. For a building developer worried about being squeezed on price if her intentions become public, the property...
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by James K. Sebenius
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes...
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by Sean Silverthorne
- 07 Jul 2010
- First Look
First Look: July 7
Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710430-PDF-ENG Baltic Beverages Holding: Competing in a Globalizing World (B) Juan Alcácer, Rasmus Molander, and Rakeen MabudHarvard Business School Supplement 710-471 In 1991,...
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Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
ratio of CEO wage to the average employee's wage. Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer's high...
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Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to View Details
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
children and eight grandchildren, Marina Picasso ended up with some 10,000 of her grandfather's productions, and sent waves across the art world in February by announcing her intention to make many of them available for sale to the public...
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- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched...
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- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
experiment, we find that CEO activism can sway public opinion and increase consumers’ intentions to purchase products from the CEO’s company. However, we find that these two effects of CEO activism depend on...
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Sean Silverthorne
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
Marvin Bower Associate Professor of Business Administration at Harvard Business School. “When people weren’t presented with a privacy notice, their purchase interest was about twice that of those who had been shown the privacy notice.”...
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- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too...
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Sean Silverthorne
- 25 Apr 2017
- First Look
First Look at New Research, April 25
the former and disapprove of action in the latter, despite identical consequences. The difference is often explained in terms of the intention principle—whether the consequences are intended or incidental. Our results suggest that when...
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Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
topics and concerns that are similar across different disciplines. This paper reports on the consortium outcomes and insights from mentors who took part in it. We develop a set of observations to guide the evolution of the sciences of design. It is our View Details
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Martha Lagace
- 16 Nov 2010
- First Look
First Look: November 16, 2010
games. Our dictators can purchase signals about why the recipients are poor. We find that a third of the dictators are willing to pay a dollar to learn more about their recipient. Dictators who devote resources to acquiring information...
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Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive...
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Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
that have led to asset impairments. More recently, the Bulgarian energy regulator announced its intentions to seek a 30% price reduction on a power purchase agreement signed over ten years ago with AES....
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Sean Silverthorne
- 23 Nov 2010
- First Look
First Look: November 23
people to mentally simulate events more extensively. People who considered situations with their eyes closed rather than open judged immoral behaviors as more unethical and moral behaviors as more ethical. In addition, considering potential decisions with closed eyes...
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Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
Business School Case 315-055 Al Islami Foods: Beyond Dubai In 2014, Al Islami Foods CEO Marwan Al Garem considers his company's history of growth in Dubai and its growth opportunities within and outside the city. Purchase this case:...
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Sean Silverthorne
- 07 May 2013
- First Look
First Look: May 7
publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround during which Ducati returned to...
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Carmen Nobel