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- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a direct connection between a social media chat about a product with the actual purchase of that product. “The biggest challenge right now is that all this money is shifting into digital marketing, but there are still a lot of questions...
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
purchase intentions and consumers' real choices. “Brand biographies can be used to avoid anticorporate consumer backlash and mitigate the 'curse of success.' ” Because the underdog narrative is an...
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by Martha Lagace
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
would have been thwarted and ABB would not exist. Manage Information Careful sequencing can help manage sensitive information. For a building developer worried about being squeezed on price if her intentions become public, the property...
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by James K. Sebenius
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched...
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- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too...
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Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
group of same-sex marriage supporters, purchasing intent was nearly twice as high among respondents who had been told of Cook’s public views about the RFRA. For those who opposed gay marriage, Cook’s...
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- 07 Jul 2010
- First Look
First Look: July 7
Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710430-PDF-ENG Baltic Beverages Holding: Competing in a Globalizing World (B) Juan Alcácer, Rasmus Molander, and Rakeen MabudHarvard Business School Supplement 710-471 In 1991,...
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Martha Lagace
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815113-PDF-ENG Harvard Business School Case 714-424 Amgen Inc.: Pursuing Innovation and Imitation? (A) Set in 2009, the (A) case explores whether Amgen, a leading innovator of...
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Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
more generally. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/211075-PDF-ENG If We Ran The World Hałaburda, Hanna, Radka Dohnalova, and Aldo SesiaHarvard Business School Case 711-490 Cindy Gallop launched IfWeRanTheWorld...
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Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
SEOs. We use price pressure resulting from purchases by mutual funds with large capital inflows to identify overvalued equity. This is a relatively exogenous overvaluation indicator as it is associated with who is buying—buyers with...
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Sean Silverthorne
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
children and eight grandchildren, Marina Picasso ended up with some 10,000 of her grandfather's productions, and sent waves across the art world in February by announcing her intention to make many of them available for sale to the public...
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- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
Fixed—It’s Time for Regulators to Shut It Down By: Edelman, Benjamin G. Abstract—I argue that Uber's intentional malfeasance is its comparative advantage. But having grown through intentional illegality,...
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Sean Silverthorne
- 02 Apr 2013
- First Look
First Look: April 2
being a pioneer of impact investing: the application of investment practices in the delivery of high impact social interventions, with the intent of providing positive financial returns to investors. View Details
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Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
evaluating—and helping to redesign—the posting of restaurant hygiene scores on Yelp.com. Implementing a difference-in-differences strategy, we find that posting restaurant hygiene scores on Yelp leads to a 12% decrease in purchase View Details
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Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
experiment, we find that CEO activism can sway public opinion and increase consumers’ intentions to purchase products from the CEO’s company. However, we find that these two effects of CEO activism depend on...
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Sean Silverthorne
- 14 Apr 2009
- First Look
First Look: April 14, 2009
consumers to purchase more than one brand. When consumers purchase all varieties from which they derive non-negative net utility, there is no competition, so that each firm behaves like an unconstrained...
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Martha Lagace
- 20 Nov 2007
- First Look
First Look: November 20, 2007
Burton had to assess the plans from a global perspective. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508009 The Hertz Corporation (A) Harvard Business School Case 208-030 Examines the leveraged...
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Martha Lagace
- 23 Jan 2007
- First Look
First Look: January 23, 2007
entrepreneurs. Designed for entrepreneurial and international business courses. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807075 Bill Gates and Steve Jobs Harvard Business School Case 407-028 Bill...
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Martha Lagace
- 08 Nov 2017
- Research & Ideas
Handgun Waiting Periods Prevent Hundreds of Homicides Each Year
the weapon, if the only intention for making the purchase was to do harm within a certain period of time. “The most plausible explanation as to why waiting periods work is this: People have visceral states,...
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by Dina Gerdeman
- 14 Oct 2009
- First Look
First Look: October 14
momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change. Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/309032-PDF-ENG
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Martha Lagace