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Show Results For
-
All HBS Web
(2,711)
- People (5)
- News (494)
- Research (1,585)
- Events (12)
- Multimedia (26)
- Faculty Publications (921)
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- September 2009
- Article
Targeted Advertising as a Signal
By: Bharat Anand and Ron Shachar
Keywords:
Advertising
Anand, Bharat, and Ron Shachar. "Targeted Advertising as a Signal." Quantitative Marketing and Economics 7, no. 3 (September 2009): 237–266. (Lead Article.)
- February 2018
- Article
Retention Futility: Targeting High-Risk Customers Might Be Ineffective.
By: Eva Ascarza
Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models...
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Keywords:
Retention/churn;
Proactive Churn Management;
Field Experiments;
Heterogeneous Treatment Effect;
Machine Learning;
Customer Relationship Management;
Risk Management
Ascarza, Eva. "Retention Futility: Targeting High-Risk Customers Might Be Ineffective." Journal of Marketing Research (JMR) 55, no. 1 (February 2018): 80–98.
- January 2024 (Revised April 2024)
- Case
Target Malaria: Editing Mosquitoes through Gene Drives
By: Shikhar Ghosh and Shweta Bagai
Target Malaria, a non-profit research consortium, is exploring the application of CRISPR-Cas9 gene editing technology to combat malaria in Sub-Saharan Africa. Its approach uses gene drives, a revolutionary tool, to suppress the population of malaria-carrying...
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Ghosh, Shikhar, and Shweta Bagai. "Target Malaria: Editing Mosquitoes through Gene Drives." Harvard Business School Case 824-068, January 2024. (Revised April 2024.)
- 19 May 2003
- Lessons from the Classroom
Business Plan Winner Targets India Dropouts
(including government) predominantly target the problems of lack of adequate schools, teacher training, and curriculum development. There has been a paucity of efforts that target the inability of children...
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- January 2009 (Revised July 2009)
- Case
Targanta Therapeutics: Hitting a Moving Target
By: Arthur A. Daemmrich
This case explores regulatory, product testing, and business strategy at Targanta Therapeutics, a biotech company preparing its first new drug application to the FDA. In October 2007, Mark Leuchtenberger, president and CEO of Targanta—which has just held a successful...
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Keywords:
Decision Choices and Conditions;
Entrepreneurship;
Governing Rules, Regulations, and Reforms;
Health Testing and Trials;
Product Development;
Business and Government Relations;
Business Strategy;
Biotechnology Industry;
Pharmaceutical Industry
Daemmrich, Arthur A. "Targanta Therapeutics: Hitting a Moving Target." Harvard Business School Case 709-002, January 2009. (Revised July 2009.)
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the...
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Keywords:
Social Effects;
Field Experiment;
Mobile;
Customer Relationship Management;
Network Effects;
Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- Article
Targeted Repurchases and Common Stock Returns
By: R. S. Ruback and W. Mikkelson
Ruback, R. S., and W. Mikkelson. "Targeted Repurchases and Common Stock Returns." RAND Journal of Economics 22, no. 4 (Winter 1991): 544–561.
- 1988
- Comment
Characteristics of Hostile and Friendly Takeover Targets
By: Michael Jensen
Keywords:
Acquisition
- May 2015 (Revised April 2016)
- Case
Target Stores: The Hunt for 'Unvolunteered Truths'
By: John Deighton and Leora Kornfeld
Deighton, John, and Leora Kornfeld. "Target Stores: The Hunt for 'Unvolunteered Truths'." Harvard Business School Case 515-090, May 2015. (Revised April 2016.)
- August 1996
- Article
Evaluating Target Zone Models in EMS Data
By: Huw Pill
Pill, Huw. "Evaluating Target Zone Models in EMS Data." Economics Letters 52, no. 2 (August 1996): 199–204.
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
this introduction to the book, the three coeditors say we need new methods to better understand “the moving target of the digital world.” Introduction: Digital Strategy—Linear Evolution or Paradigm Shift Digital has become a pervasive...
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- February 2020
- Teaching Note
Target Stores: The Hunt for 'Unvolunteered Truths'
By: John Deighton and Leora Kornfeld
Teaching Note for HBS No. 515-090.
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- October 2010
- Teaching Note
Target Corporation: Ackman versus the Board (TN)
By: Krishna G. Palepu and Suraj Srinivasan
Teaching Note for 109010.
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- February 2004 (Revised March 2010)
- Case
Brazil 2003: Inflation Targeting and Debt Dynamics
By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation...
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Keywords:
Economy;
Inflation and Deflation;
Money;
Borrowing and Debt;
Policy;
Emerging Markets;
Brazil
Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "Brazil 2003: Inflation Targeting and Debt Dynamics." Harvard Business School Case 704-028, February 2004. (Revised March 2010.)
- December 2011
- Article
How Do Acquirers Retain Successful Target CEOs? The Role of Governance
By: Julie Wulf and Harbir Singh
The resource-based view argues that acquisitions can build competitive advantage partially through retention of valuable human capital of the target firm. However, making commitments to retain and motivate successful top managers is a challenge when contracts are not...
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Keywords:
Capital;
Mergers and Acquisitions;
Acquisition;
Equity;
Management Analysis, Tools, and Techniques;
Contracts;
Performance;
Governance;
Legal Services Industry
Wulf, Julie, and Harbir Singh. "How Do Acquirers Retain Successful Target CEOs? The Role of Governance." Management Science 57, no. 12 (December 2011): 2101–2114.
- Article
The Effectiveness and Targeting of Television Advertising
By: R. Shachar and B. Anand
Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
- November 2017
- Case
Third Point Paints a Target on Sotheby's
By: Lena G. Goldberg
When faced with the increasing accumulation of its stock by activist investors led by Daniel Loeb’s Third Point LLC and the activists’ stated objective to replace management and at least some Sotheby’s Board members, Sotheby’s, the world’s oldest auction house,...
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Keywords:
Fiduciary Duties;
Activists;
Activist Investors;
Rights Plan;
Poison Pills;
Takeover Defenses;
Corporate Governance;
Laws and Statutes;
Lawsuits and Litigation;
Ownership Stake;
Value Creation;
Crisis Management
Goldberg, Lena G. "Third Point Paints a Target on Sotheby's." Harvard Business School Case 318-086, November 2017.
- December 2010
- Supplement
Targanta Therapeutics: Hitting a Moving Target (PPT)
By: Arthur A. Daemmrich
Daemmrich, Arthur A. "Targanta Therapeutics: Hitting a Moving Target (PPT)." Harvard Business School PowerPoint Supplement 711-056, December 2010.
- July 2009
- Teaching Note
Targanta Therapeutics: Hitting a Moving Target (TN)
By: Arthur A. Daemmrich
Teaching Note for [709002].
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- October 2002 (Revised June 2003)
- Background Note
New Frontiers in Target Discovery and Validation
By: Regina E. Herzlinger, Niv Caviar, Jon Chatterton and Andrea Lynn
Explains Immusol and Novartis's technology.
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Herzlinger, Regina E., Niv Caviar, Jon Chatterton, and Andrea Lynn. "New Frontiers in Target Discovery and Validation." Harvard Business School Background Note 303-054, October 2002. (Revised June 2003.)