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All HBS Web
(1,492)
- People (3)
- News (214)
- Research (981)
- Events (5)
- Multimedia (4)
- Faculty Publications (431)
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- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
utility vehicles and tractors for the Indian market in the 1950s. Today, it is a $6.6 billion enterprise involved in many activities, including information technology, logistics, infrastructure development, and financial services, as well...
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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for...
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- 01 Feb 1997
- News
Doing It Your Way
In the beginning there was the microprocessor. The mass market availability in the early 1980s of this revolutionary piece of technology — which shrank the computer from an unwieldy Goliath of a machine to a compact unit that could fit on...
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- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and...
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- 21 Dec 2022
- News
HBS Community Comes Together in Wake of Ukraine Invasion
Ukraine will likely intensify, roiling energy markets further and raising questions about the future of globalization, says HBS Professor Rawi Abdelal. Putin’s iron fist vs. Zelensky’s moral clarity Historian and HBS professor Nancy...
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- 26 Feb 2020
- News
Phoenix Rising
years—and an ineffective tax system that targets too narrow of a slice of the population at rates that are too high. “There are many interesting things in our past that are relevant for today’s discussion about which direction we want to...
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Jen McFarland Flint
- 01 Dec 2008
- News
Seth Klarman
Klarman Illustration by David Cowles While other money managers scrambled to survive the financial market meltdown, value investor extraordinaire Seth Klarman (MBA ’82), president of The Baupost Group in Boston, cautiously pursued buying...
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- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of...
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- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson (MBA 1981) According to the...
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- 01 Feb 2001
- News
Classic Lines
museums and auction houses. As the Woodstock generation increasingly limits its rockin' to the front-porch variety, Davidson notes that one big target market has become "baby boomers moving into prime...
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- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood...
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- 05 Dec 2016
- News
Scaling Up at Five Below
(photo by Jane M. Von Bergen / Philadelphia Inquirer) (photo by Jane M. Von Bergen / Philadelphia Inquirer) It’s the holiday season and emoji merchandise is flying off the shelves—especially poop emoji (sorry). Chalk it up to the whimsical tastes of the teen and...
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- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO market value...
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Dan Morrell
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
The cofounders know that a marketing campaign would help accelerate their efforts, but with a team of six people (all engineers), they want to be thoughtful about how they might handle the influx of interest that a View Details
- 01 Mar 2017
- News
How Deep Brain Stimulation Could Change Medicine
electrodes deliver pulses that spur the release of neurotransmitters, the chemicals that stimulate the neurons that carry messages throughout the brain. This targeted approach gives Bennet hope that Harmoni can benefit not only people...
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Janelle Nanos
- 21 Jan 2021
- News
New Menu
imports 90 percent of its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically...
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- 01 Jun 2012
- News
Plan B: The Brick Bank
the target household’s average savings capacity was $1 per month, that local annual inflation was nearly 20 percent, and that home repairs usually cost about $300.” While that environment was not conducive to the savings program, the team...
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Julia Hanna
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
business by focusing on the small- and mid-sized market across all industries. The question is how to get there. Slang.ai is currently serving clients in three verticals (restaurants and hospitality, ecommerce, and brick-and-mortar retail...
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- 01 Apr 1997
- News
An Orchestral Startup
tour director and led the group on a highly successful 1992 European concert tour. Returning to Cambridge, Lim and his classmate, first violinist Scott Y. Yoo (Harvard '93), conceived the idea of starting an orchestra, with 18- to 25-year-olds as their View Details
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Linda Goodspeed