Filter Results
:
(151)
Show Results For
-
All HBS Web
(151)
- News (30)
- Research (89)
- Multimedia (3)
- Faculty Publications (63)
Show Results For
-
All HBS Web
(151)
- News (30)
- Research (89)
- Multimedia (3)
- Faculty Publications (63)
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Brown teaches a case about Disney in her MBA elective course, The Business of Aesthetics (Photo courtesy of Pauline Brown) Brown has honed that ability to the point of poetic brevity. Asked recently what’s so great about Hermès silk...
View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
professor Ernest R. Berndt), HBS professor Alvin J. Silk looks at both internal and external forces affecting the industry, with particular attention to the impact of the Internet. According to Silk and his...
View Details
Keywords:
Peter K. Jacobs
- Web
tradecardindex
Co. Silk Handkerchief handerchiefs :456 3 1 Wright Manufacturing Co. Stearns' Coat-binding Braids braided trim :456 3 1 Bigelow Carpet Co. carpets :461 3 1 H.A. Hartley & Co. F. Walton's Patent Linoleum linoleum :461 3 1 Tittel & Kruger,...
View Details
- Web
scrapbookindex
scrapbookindex - page 6 Manufacturer, Business or Product Box # Vol. # Page # Product/service Eureka Silk Mfg Co., spool silk 36 XXXIII 36 thread Eureka Silk Mfg Co., spool...
View Details
Diane S. M. von Furstenberg
Von Furstenberg emerged on the fashion scene with three simple black jersey-style silk dresses in 1970. In the denim craze of the seventies, the silk dresses stood out for their elegance and sophistication,...
View Details
Keywords:
Fabric & Apparel
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
how are they likely to shape the future for media competitors, advertisers, and their agencies? HBS professor Alvin Silk has long studied such issues, and his latest findings, presented in a new working paper, "Restructuring in the...
View Details
- 01 Aug 2013
- News
A Cure for Cold Storage
distribution a daunting process. That's the problem Vaxess seeks to address. The company is developing a way to store vaccines at room temperature using silk proteins, eliminating the need for refrigerated storage and allowing for wider...
View Details
- 15 Nov 2020
- News
Exploring China’s Belt & Road Initiative
Gifts to the HBS Fund support a wide range of people and programs like this. Nearly 600 years after the closure of the storied Silk Road trade route between East and West, 44 second-year MBA students traveled to Asia to gain a firsthand...
View Details
- 17 Apr 2014
- News
Striking a Balance
Alvin J. Silk The struggle to balance career and family was all too familiar to the late Diane Doerge Wilson, whose memory is being honored with an HBS professorship funded by a gift from her husband, Alvin J. Silk. A senior consultant at...
View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
money I spend on advertising is wasted; the trouble is I don't know which half.' " For the past several decades Silk has devoted himself to prying open the black box, understanding the economics underlying the work advertising agencies...
View Details
- Web
Exploring China's Belt & Road Initiative - HBS Fund Investors Society 2020 Report
Global Understanding Exploring China’s Belt & Road Initiative Nearly 600 years after the closure of the storied Silk Road trade route between East and West, 44 second-year MBA students traveled to Asia to gain a firsthand perspective on...
View Details
- 01 Oct 2000
- News
Faculty Retirements
a Ph.D. (1968) in economics, finance, and accounting from the University of Chicago. Alvin J. Silk Alvin Silk, the Lincoln Filene Professor of Business Administration, Emeritus, is an expert on marketing. His recent research covers the...
View Details
- January 2019
- Teaching Note
American Airlines' Value Pricing (A), (B), and (C)
By: Alvin J. Silk
Teaching Note for HBS Nos. 594-001, 594-019, and 595-037.
View Details
- 2012
- Working Paper
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number...
View Details
Keywords:
Advertising;
Service Delivery;
Competition;
Conflict of Interests;
Policy;
Practice;
Advertising Industry;
United States
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
- 21 Sep 2013
- News
The Marketer Who Would Revive Smith Bros.
- Web
Exploring Trade Links in the Interior
Related Collections Site Credits China’s commercial revolution gained further momentum in 1860 when the new, large-scale upcountry purchase of tea and silk became fully developed. — Yen-P’ing Hao, The Commercial Revolution in...
View Details
- 01 Mar 2005
- News
Faculty Research Online
directly to consumers. Do physicians take notice? Professor Emeritus Alvin Silk and Harvard’s Joel Weissman discuss a recent study. The Changing Roles of Doctors and Patients Richard Bohmer, a physician as well as an HBS assistant...
View Details
- 01 Dec 2011
- News
The Sound of Music
The renowned Silk Road Ensemble put on an impromptu lunchtime performance in HBS’s Spangler Center in late September, drawing an admiring crowd of students, faculty, and staff. The ensemble is led by celebrated cellist Yo-Yo Ma and brings...
View Details
Keywords:
Christianity
- March 1994 (Revised April 1994)
- Background Note
Notes on Thurstone Scaling
By: Alvin J. Silk
Silk, Alvin J. "Notes on Thurstone Scaling." Harvard Business School Background Note 594-088, March 1994. (Revised April 1994.)