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- Faculty Publications (311)
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- 26 Oct 2010
- First Look
First Look: October 26, 2010
11 million in interior China. The case covers Hang Lung Properties' due diligence and thought process with respect to anticipated rental income, construction costs, and land costs. The auction includes many other well-capitalized firms and the View Details
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Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
by repositioning it as making "the most effective products as natural as possible." The company lost few existing customers and found that Jurlique's image was an asset in attracting Chinese consumers who liked the story of the...
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Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
private equity consortium led by Finansbank's previous owner and founder Husnu Ozyegin. Each of these potential buyers had different motivations for the purchase. NBG's motivations were to obtain the highest price and to close the deal as...
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Carmen Nobel
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are long-lived assets that can contribute significant value to firms over time, there is no consensus on...
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Dina Gerdeman
- 10 Mar 2009
- First Look
First Look: March 10, 2009
boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the...
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Martha Lagace
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical...
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Martha Lagace
- 18 Sep 2007
- First Look
First Look: September 18, 2007
opportunities by reconfiguring existing assets and competencies. We review the literature on dynamic capabilities and, using IBM as a case example, show how their strategy process permits them both to explore new markets and technologies...
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Martha Lagace
- 14 Nov 2006
- First Look
First Look: November 14, 2006
likely economically motivated to invest in OSS projects that can serve as a complementary asset to vendors' core, proprietary businesses. Download this working paper:...
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Sean Silverthorne
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