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Show Results For
-
All HBS Web
(1,090)
- People (2)
- News (275)
- Research (637)
- Events (4)
- Multimedia (5)
- Faculty Publications (326)
- March 1990 (Revised June 1991)
- Case
IBM Corp.: ""Make It Your Business"" (A)
By: Robert L. Simons
In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system...
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Keywords:
Commercialization;
Competitive Advantage;
Business Strategy;
Goals and Objectives;
Strategic Planning;
Motivation and Incentives;
Sales;
Volatility;
System;
Information Technology Industry
Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
- October 2013
- Article
Ad Revenue and Content Commercialization: Evidence from Blogs
By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the...
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Keywords:
Ad-sponsored Business Models;
Media Content;
Blog;
Revenue Sharing;
User-generated Content;
Platform-based Markets;
Blogs;
Business Model;
Digital Platforms;
Commercialization;
Digital Marketing
Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
- 04 Sep 2019
- News
Accelerating Scientific Discovery
day, where it is the focus of Feng Zhang of the Broad Institute of MIT and Harvard. “The world is now very excited about the possibility of curative medicines originating from CRISPR-Cas9 technologies invented at the Broad Institute,...
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Keywords:
Jennifer Gillespie
- 01 Sep 2003
- News
Patrick Moreton
was its reasoning? It argued that the marketplace has changed because new technologies — such as cable, the Internet, and satellite TV — facilitate new and diverse sources of information and content. The competition they provide, the FCC...
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- 07 Jul 2003
- Research & Ideas
The Organizational Model for Open Source
of the hacker style of programming with the need to be more predictable and coordinated in managing software releases. Projects that are more closely coupled with commercial firms have experienced direct pressure from firms to communicate...
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Keywords:
by Mallory Stark
- 01 Aug 2013
- News
A Cure for Cold Storage
started two years ago in the HBS class Commercializing Science—a course open to students from across the University—which pairs scientific research teams with students looking to help them pursue a market for their discoveries. One of the...
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- Web
Business at the Base of the Pyramid - Course Catalog
examines the opportunities and the challenges of the base of the pyramid markets and seeks to identify the key factors behind commercial success and failure. How is technology and the digital age changing...
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- 12 Mar 2024
- Blog Post
IFC India: Electric Mobility in India
technology startup, inaugurated India's first commercial lithium-ion cell manufacturing facility. Founded by Akshay Singhal and Kartik Hajela in 2015, the company focuses on creating EV batteries tailored...
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- Web
Transportation - Business & Environment
changes to all transportation modes will reduce greenhouse gases that cause climate change: Airplanes Alternative fuels and technologies to increase aircraft efficiency Cars & Electric Vehicles Hybrid cars, battery and plug-in vehicles...
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- 04 Sep 2019
- News
Accelerating Allston
Dean Nitin Nohria. “This generous gift will support future leaders who will bridge the worlds of business and engineering, spurring innovation and the commercialization of new discoveries to address many of society’s most exciting...
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- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
beginning when its drivers are matched with a paid fare and throughout the duration of that fare. So drivers often don’t buy their own commercial insurance, opting instead to stick with personal insurance. However, in most cities, Uber...
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- 01 Dec 1996
- News
Victory Lap: Frazier, Olympics COO, Reviews the Games
computer snafus, 98 percent of the technology worked well, a good record considering how huge an installation of software and hardware there was. What about complaints that the Games were too commercial? I have to grit my teeth a bit when...
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- 01 Jun 2000
- News
The Business of Biotech
business and commercial development at Millennium Pharmaceuticals in Cambridge, Massachusetts. "It will revolutionize how medicine is practiced," he states simply. "Right now the doctor listens to your heart with a stethoscope and maybe...
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Keywords:
Julia Hanna
- 20 Feb 2018
- News
David Perry’s Green Revolution
decided to pursue something “that would make a positive difference in the world.” That’s when he found Indigo Ag, a company that is commercializing microorganisms that help plants grow. Indigo Ag’s scientists have identified microbes that...
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- 15 May 2020
- News
New Menu
trajectory of these young food businesses, in addition to all the potential pitfalls. Big Ideas Ventures focuses on the transition points as a company moves from product to a commercial kitchen and beyond. "We dedicate a lot of our time...
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- 01 Dec 2013
- News
Double Vision
Teixeira. RESULTS: While the study found no perfect ads—none increased both web traffic and sales—these kinds of commercials were the only ones that did not increase either transactions or web traffic. But it's not that they are...
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Keywords:
Arts, Entertainment
- 11 Nov 2021
- Blog Post
ZONE DEFENSE: These self-driving, AI-powered drones do recon so soldiers don’t have to
war zones around the world. Brandon Tseng calls it “self-driving technology for defense.” The long-distance, 2.8-pound quadcopter drones, running on Shield AI’s Hivemind software, can navigate through buildings without a pilot, streaming...
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- 24 Apr 2014
- News
Crowdfunding capital for small business
James ("Brad") McGee (MBA 1987) cofounded iCrowd to bring entrepreneurs together in online communities to network and to help provide the financial and commercial resources businesses need to thrive. He launched the crowdfunding website...
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- 01 Dec 2022
- News
Road to Recovery
Illustration by Jon Krause Eric Gastfriend (MBA 2015) had watched friends and family members struggle with addiction. He’d seen some of them go to treatment, and he’d seen many of them relapse. He didn’t understand why the field of addiction psychiatry had been unable...
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- 27 Apr 2015
- News
“A Unique Leadership Experience”
program, led the 30-minute discussion, posing executives’ questions about leadership and the business opportunities of commercial space travel—and about everyday life in space. Virts, who posts images of the earth on Instagram and Twitter...
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