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All HBS Web
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- People (3)
- News (244)
- Research (703)
- Multimedia (3)
- Faculty Publications (252)
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- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
long-term engagement and explore the impact of giving self-service consumers the option to interact with a person. Participants engaged in an online investing simulation who are made to feel anxious due to market downturns are less...
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Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
periods in markets where promotions occur, (2) decrease immediately after the occurrence of a promotion in the same market area, and (3) remain higher than in markets where promotions did not occur. These findings provide some of the first empirical evidence on an...
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Martha Lagace