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Show Results For
-
All HBS Web
(3,256)
- People (4)
- News (761)
- Research (2,094)
- Events (14)
- Multimedia (16)
- Faculty Publications (1,489)
Economic Analysis of the Digital Economy
As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on...
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- 04 Jun 2001
- What Do You Think?
What’s the Future of the Subscription Model?
Richard Feder maintains that the subscription model will gain momentum on the Internet as the memory of free service fades View Details
Keywords:
by James Heskett
- 10 Jul 2000
- Research & Ideas
The State of the Markets
that the back end of the operation keeps pace with the front end to avoid the costly control issues that exist today." Looking ahead,...
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Keywords:
by James E. Aisner
- 2002
- Other Unpublished Work
The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com
By: Benjamin Edelman
A new dataset collected by the author allows estimation of the effect on book sales of promotional listing on Amazon's editorial discretion pages. Following Goolsbee and Chevalier (2001), sales quantities are inferred from sales rank data freely available on Amazon's...
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Edelman, Benjamin. "The Effect of Editorial Discretion Book Promotion on Sales at Amazon.com." 2002. (Winner of Seymour E. and Ruth B. Harris Prize for outstanding senior honors thesis in economics. Winner of Thomas T. Hoopes Prize awarded for outstanding scholarly work or research.)
- 31 Jul 2012
- Working Paper Summaries
Investment Incentives in Proprietary and Open-Source Two-Sided Platforms
- 2009
- Working Paper
Running Out of Numbers: Scarcity of IP Addresses and What to Do About It
By: Benjamin Edelman
The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing...
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Keywords:
Policy;
Resource Allocation;
Market Transactions;
Internet;
Technology Networks;
Technology Industry;
Telecommunications Industry
Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What to Do About It." Harvard Business School Working Paper, No. 09-091, February 2009. (Revised March 2009.)
- 2018
- Working Paper
Executive Education in the Digital Matrix: The Disruption of the Supply Landscape
By: Mihnea Moldoveanu and Das Narayandas
Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers...
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Keywords:
Executive Education;
Internet and the Web;
Disruption;
Competency and Skills;
Leadership Development
Moldoveanu, Mihnea, and Das Narayandas. "Executive Education in the Digital Matrix: The Disruption of the Supply Landscape." Harvard Business School Working Paper, No. 18-097, March 2018. (Revised June 2018.)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
and other types of data are still locked away from Internet users. It's really going to be about great execution.— Mark Kroese, MSN "Rather than leave someone behind, the...
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Keywords:
by Julie Jette
- 14 Dec 2016
- HBS Seminar
Siobhan O'Mahony and Rebecca Karp, Boston University
- 13 Nov 2014
- News
Going Against the Flow: Michelle Zatlyn, Cofounder of CloudFlare
- 01 Oct 2015
- Working Paper Summaries
Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber?
- May 1999
- Background Note
Broadband Race, The
By: David B. Yoffie and Mary Kwak
Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,...
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Keywords:
Technological Innovation;
Internet and the Web;
Competition;
Telecommunications Industry;
United States;
Hong Kong;
Singapore
Yoffie, David B., and Mary Kwak. "Broadband Race, The." Harvard Business School Background Note 799-106, May 1999.
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone View Details
- 2015
- Book
Economic Analysis of the Digital Economy
By: Avi Goldfarb, Shane Greenstein and Catherine Tucker
As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic...
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Goldfarb, Avi, Shane Greenstein and Catherine Tucker, eds. Economic Analysis of the Digital Economy. University of Chicago Press, 2015.
- February 2000 (Revised August 2000)
- Case
Boston.com
By: Thomas R. Eisenmann and Jon K Rust
How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,...
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Keywords:
Corporate Entrepreneurship;
Decision Making;
Change Management;
Internet and the Web;
Customer Relationship Management;
Competitive Strategy;
Publishing Industry;
Information Technology Industry;
United States
Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
- 09 Sep 2016
- News
MaiTai Global and Kiteboarding
those words with ones and zeros. Drop them in a phone line. And it knew to go from one phone number to another phone number. That got replaced by words on a digital page, that went through View Details
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
the internet has enabled high-income consumer markets that respond to direct-to-consumer branding and low-cost producer markets that respond to data-driven coordination, more...
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- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in...
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Keywords:
Business Growth and Maturation;
Business Startups;
Transformation;
Technological Innovation;
Growth and Development Strategy;
Internet and the Web;
Technology Adoption;
Sales;
Web Services Industry;
Web Services Industry;
Web Services Industry;
Europe;
France;
Paris;
United States
Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.