Filter Results
:
(1,407)
Show Results For
-
All HBS Web
(1,407)
- News (391)
- Research (676)
- Events (9)
- Multimedia (2)
- Faculty Publications (400)
Show Results For
-
All HBS Web
(1,407)
- News (391)
- Research (676)
- Events (9)
- Multimedia (2)
- Faculty Publications (400)
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
Jr., and other leaders to become larger-than-life figures; why society works the way it does, and what you can do to positively impact it, and the importance and power of close relationships. Fin Tales: Saving Cadillac, America’s Luxury Icon By John Smith (MBA 1976)...
View Details
- 12 Feb 2019
- News
A View of the Valley
Photo via Wired, courtesy of Kathy Wang Photo via Wired, courtesy of Kathy Wang When Kathy Wang (MBA 2011) sat down to write her first work of fiction, after years of working as a product manager at big tech companies, the California native says she wrote what she...
View Details
- May 2012 (Revised January 2013)
- Case
Wikipedia: Project Esperanza
By: Mikolaj Jan Piskorski, Andreea Gorbatai and Tiona Zuzul
In October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had...
View Details
Keywords:
Web-enabled Application;
Internet;
Information Publishing;
Social and Collaborative Networks;
Groups and Teams;
Publishing Industry;
United States
Piskorski, Mikolaj Jan, Andreea Gorbatai, and Tiona Zuzul. "Wikipedia: Project Esperanza." Harvard Business School Case 712-493, May 2012. (Revised January 2013.)
Wilton D. Cole
Cole radically transformed the publishing company by selling the struggling magazine division in 1956, which, at the time, represented over 50% of the firm’s revenues. Through a series of targeted acquisitions and internal investment,...
View Details
Keywords:
Publishing & Print Media
- Person Page
AOM Ethno PDW 2009-2014
AOM PDW 2014: Being There/Being Them: Entry, Exit, and In-Between in Organization Ethnography
Co-Organizers: Michel Anteby, Harvard; Curtis K. Chan, Harvard; Julia DiBenigno,... View Details
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below...
View Details
- 07 Sep 2021
- News
September 2021 Alumni Books
them and, in many cases, ruled over them. Arsalan published his response in a series of articles written for the Cairo-based Islamic journal, Al-Manār. Subsequently, these articles were combined and published, in 1930, in a book entitled...
View Details
Keywords:
Margie Kelley
Frank A. Munsey
Frank Munsey revolutionized the publishing industry by bringing financial rigor to the business. Munsey was a pioneer in connecting advertising prices to circulation volume making large-scale magazine...
View Details
Keywords:
Publishing & Print Media
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and sports." Deighton examines three classic ages of...
View Details
- 08 Aug 2016
- News
Writing the Book on Balance
Meredith Oppenheim (MBA 2001) is an entrepreneur and a working mother. In a recent interview with the Huffington Post, she talks about that balancing act and how it led to her coauthoring a children’s book, Really Ready to Read, with her young daughter and launching a...
View Details
Ian K. Ballantine
In 1952, the year of Ballantine Books' founding, Ballantine introduced four titles, including Executive Suite by Cameron Hawley, which became a bestseller and a successful motion picture. Ballantine proved to the publishing View Details
Keywords:
Publishing & Print Media
Patrick J. McGovern
Beginning as a market researcher, McGovern created Computerworld in 1967 as a vehicle to bring together computer manufacturers and their prospective customers. With the rapid success of this publication, McGovern went on to publish more...
View Details
Keywords:
Publishing & Print Media
- 02 Jul 2013
- First Look
First Look: July 2
capture important information seemingly ignored by the market. A long-short portfolio based on these legislators' views earns abnormal returns of over 90 basis points per month following the passage of legislation. Industries that we...
View Details
Keywords:
Anna Secino
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like...
View Details
Keywords:
Market Entry and Exit;
Service Delivery;
Information Technology;
Marketing;
Information Publishing;
Service Industry;
Service Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
individuals succeed in their innovative endeavors. In addition, each chapter provides a link to a short video that reveals further insights, mostly from the innovators themselves. Seven Climbs: Finding the Finest Climb on Each Continent by Charles Sherwood (MBA 1985)...
View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
many advertisers that currently buy ads from Yahoo. The proposed deal would substantially reduce Yahoo's ability to offer competitive payments to Web site publishers seeking to show pay-per-click ads. Without Yahoo bidding against Google...
View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
writer James Patterson, who determines what his customers wants to read, then systematically churns it out in volume. Key concepts include: Patterson regularly outsells other "brand-name authors" such as Stephen King by simply publishing...
View Details
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on...
View Details
- January 2011 (Revised November 2015)
- Case
The National Geographic Society (A)
By: David A. Garvin and Carin-Isabel Knoop
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of...
View Details
Keywords:
Business Model;
Information Publishing;
Leadership Style;
Leading Change;
Growth and Development Strategy;
Managerial Roles;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Internet;
Publishing Industry
Garvin, David A., and Carin-Isabel Knoop. "The National Geographic Society (A)." Harvard Business School Case 311-002, January 2011. (Revised November 2015.)
- 01 Apr 2001
- News
Q&A: Suzy Wetlaufer
encounter with the 78-year-old business magazine. Wetlaufer joined HBR as a senior editor in 1996 and was named editor last October. She has worked with many of the world’s experts on leadership and organization to publish groundbreaking...
View Details