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Show Results For
-
All HBS Web
(3,232)
- People (4)
- News (761)
- Research (2,089)
- Events (14)
- Multimedia (16)
- Faculty Publications (1,484)
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,...
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Keywords:
Metaverse;
Digital Marketing;
Innovation and Invention;
Marketing Channels;
Marketing Strategy;
Social Marketing;
Internet and the Web;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- December 1998 (Revised March 2000)
- Case
Knot, The
By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb
An online wedding resource company is seeking an equity investment to grow the business.
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Keywords:
Entrepreneurship;
Business Model;
Venture Capital;
Value Creation;
Internet and the Web;
Finance;
Expansion;
Strategic Planning;
Service Industry;
Consulting Industry
Sahlman, William A., Michael J. Roberts, and Matthew C. Lieb. "Knot, The." Harvard Business School Case 899-116, December 1998. (Revised March 2000.)
- February 2018
- Case
EmQuest: Travel Distribution in the Digital Era
By: Karim R. Lakhani and Gamze Yucaoglu
EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400...
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Keywords:
UAE;
Decision;
Business Model;
Competitive Strategy;
Growth and Development Strategy;
Decision Choices and Conditions;
Business Strategy;
Value Creation;
Change Management;
Emerging Markets;
For-Profit Firms;
Competitive Advantage;
Travel Industry;
United Arab Emirates
Lakhani, Karim R., and Gamze Yucaoglu. "EmQuest: Travel Distribution in the Digital Era." Harvard Business School Case 618-040, February 2018.
- 01 Apr 2000
- News
Student "Treks" Lead to Jobs and Opportunities
Entertainment Players in the New Economy" highlighted the schedule. Eurotrek's student organizers view London as the financial center of Europe, as well as a growing base for...
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- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
ZMET in addition to digital imaging, for corporate clients as well as MBA and Executive Education students. He's also involved in Harvard's interdisciplinary initiative Mind/Brain/Behavior, and studies...
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Keywords:
by Martha Lagace
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
reliant on the internet and cloud for their existence. “There is a softening of attitudes towards quants in today’s organization,” Tahir Qazi commented. “ As more people with...
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- 25 Nov 2008
- First Look
First Look: November 25, 2008
stable mechanism is Pareto-optimal if and only if it prevents unravelling. Download the paper: http://www.hbs.edu/research/pdf/09-068.pdf Cases & Course Materials Amazon View Details
Keywords:
Martha Lagace
- 01 Mar 2024
- News
The Internet's Next Frontier
members to test out theories and analyze results that often lead to breakthrough ideas. Scott Duke Kominers Shai Bernstein Scott Duke Kominers Shai Bernstein EVOLUTION OF THE WORLD WIDE View Details
Keywords:
Jennifer Gillespie
- 2009
- Simulation
Finance Simulation: M&A in Wine Country: No. 3289.
By: Timothy A. Luehrman and W. Carl Kester
In this simulation, students play the role of CEO at one of three publicly-traded wine producers: Starshine, Bel Vino, or International Beverage. Each player evaluates merger and/or acquisition opportunities among the three companies and then determines reservation...
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- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
- Article
NTT DoCoMo: The Future of the Wireless Internet?
Bradley, Stephen P. "NTT DoCoMo: The Future of the Wireless Internet?" Journal of Interactive Marketing 16, no. 2 (Spring 2002).
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted...
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Keywords:
Marketing;
Brands;
Brand Building;
Brand Management;
Digital Marketing;
Advertising Campaigns;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Internet and the Web;
Social Media;
Advertising Industry;
Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- 01 Dec 1997
- News
Fall Reunions Stimulate and Revitalize
reviews the 25th Reunion program with classmates. Gerald H. Dorman (MBA 1957) presents the results of a class survey. Professor F. Warren McFarlan talks with James B. Keegan (MBA 1967), 30th Reunion...
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
problems, such as the adequacy of the public health system, disparities in access to health care, availability of emergency child care, universal broadband and View Details
Keywords:
by Dina Gerdeman
- March 2000 (Revised May 2000)
- Case
Evolution of eCoverage in the Online Insurance Market, The
David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site.
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Keywords:
Business or Company Management;
Internet and the Web;
Business Startups;
Insurance Industry
Hansen, Morten T., and Jeffrey Berger. "Evolution of eCoverage in the Online Insurance Market, The." Harvard Business School Case 400-081, March 2000. (Revised May 2000.)
- 20 Oct 2003
- Research & Ideas
Gaps in the Historical Record: Development of the Electronics Industry
created by the swift expansion of local and wide area corporate computer networks (LANS and WANs) and the...
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- 19 Dec 2023
- Research & Ideas
The 10 Most Popular Articles of 2023
Soon after ChatGPT debuted in late 2022, business leaders began taking their first steps into generative artificial intelligence, approaching this powerful technology with a mix of awe and trepidation. It’s no surprise that one of View Details
Keywords:
by Danielle Kost
- May 2007 (Revised July 2011)
- Background Note
Retail Shopping in 2007: The Net Versus the Mall
By: Stephen P. Bradley, Nancy Bartlett and James Weber
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered....
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Keywords:
Spending;
Marketing Channels;
Demand and Consumers;
Information Technology;
Internet and the Web;
Retail Industry;
United States
Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or...
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Keywords:
Sean Silverthorne
- 06 Oct 2003
- Research & Ideas
The Problem with Hedge Funds
in the Internet and telecom bubbles. Those who have money left, or who have new savings coming in and are seeking investments have heard that...
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Keywords:
by D. Quinn Mills