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Show Results For
-
All HBS Web
(2,581)
- People (4)
- News (393)
- Research (1,835)
- Events (3)
- Multimedia (1)
- Faculty Publications (1,055)
- February 2001 (Revised November 2009)
- Case
Amazon.com (C)
At the end of 1998, Amazon.com founder and CEO Jeff Bezos ponders the next moves for his company. Having secured the leadership position as the leading online book seller in the United States, Amazon.com has now moved into the product categories of CDs and videos by...
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Keywords:
Expansion;
Internet and the Web;
Business Growth and Maturation;
Books;
Growth and Development Strategy;
Retail Industry;
Germany;
United Kingdom;
United States
Rayport, Jeffrey F., and Dickson Louie. "Amazon.com (C)." Harvard Business School Case 901-021, February 2001. (Revised November 2009.)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- Web
Institute For Strategy And Competitiveness
HBS ISC Professor Michael Porter retired from the Harvard Business School faculty on November 30, 2023. Harvard Business Review:Smart, Connected Products Health Care: Value-Based Health Care U.S. COMPETITIVENESS: Competition in the...
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- November 2023
- Case
Gabon Special Economic Zone
By: John Macomber and Wale Lawal
Tropical rain forest covers about 80% of the West African nation of Gabon, part of the Congo Basin and the "lungs of the world." Gabon is one of the first nations to earn revenue from carbon sequestration...as long as the rain forest remains intact. There are...
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Keywords:
Economic Development;
Forestry;
Wood;
Carbon Credits;
Supply Chain;
Economic Growth;
Developing Countries and Economies;
Climate Change;
Environmental Sustainability;
Government Administration;
Business and Government Relations;
Strategy;
Forest Products Industry;
Africa;
Gabon
Macomber, John, and Wale Lawal. "Gabon Special Economic Zone." Harvard Business School Case 224-012, November 2023.
- 20 Jan 2015
- First Look
First Look: January 20
Processing up to 8,000 orders per day, the robots help make Quiet Logistics a highly efficient firm and free its workers to complete additional value-added services such as handwritten thank-you notes. The company has also developed proprietary software to collect data...
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Keywords:
Sean Silverthorne
- 11 Feb 2014
- First Look
First Look: February 11
Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of...
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Keywords:
Sean Silverthorne
- 2020
- Chapter
Ethical Business, Corruption and Economic Development in Comparative Perspective
By: Janet Hunter and G. Jones
This chapter contextualises the drivers of corruption in Turkish business through comparisons with Japan and India in the late 19th century. It identifies the developmental state as a common driver of corruption. Catching up by using extensive state intervention had...
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Keywords:
Corruption;
Crime and Corruption;
Economic Growth;
Turkey;
Middle East;
Central Asia;
Japan;
India
Hunter, Janet, and G. Jones. "Ethical Business, Corruption and Economic Development in Comparative Perspective." Chap. 10 in Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives, edited by Asli M. Colpan and G. Jones, 224–245. New York: Routledge, 2019.
- September 2021 (Revised December 2023)
- Case
On the Bubble: Startup Bootstrapping
By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high...
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Keywords:
Business Startups;
Business Growth and Maturation;
Business Model;
Business Plan;
Disruption;
Transformation;
Trends;
Customer Focus and Relationships;
Customer Relationship Management;
Cost vs Benefits;
Decisions;
Entrepreneurship;
Venture Capital;
Equity;
Executive Compensation;
Recruitment;
Selection and Staffing;
Disruptive Innovation;
Technological Innovation;
Job Interviews;
Growth and Development Strategy;
Ownership Stake;
Opportunities;
Applications and Software;
Technology Adoption;
Technology Industry;
Web Services Industry;
New York (city, NY);
California;
France
Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
- Web
Placement - Doctoral
Equality Advisors: Hong Luo, Felix Oberholzer-Gee, and Rebecca A. Karp 2023 Nataliya Langburd Wright Strategy, 2023 Placement: Columbia Business School, Management Division Dissertation: Where Growth Strategy Matters: Evidence from a...
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- 17 Feb 2010
- First Look
First Look: Feb. 17
information content. The theory yields interesting results about the informational role of targeted advertising and its consequences. First, targeting can itself serve as a signal on product attributes. Second, the effectiveness of...
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Keywords:
Martha Lagace
- 24 Oct 2023
- HBS Case
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
relationship caused her hair to thin. Breedlove found a product that revitalized it, and started selling the tonic, leaning hard on family and friends for labor and customers. “I was convinced it would be a success,” she said of the...
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Keywords:
by Avery Forman
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the...
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Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia. Review of Marketing Research. Emerald Publishing Limited, forthcoming.
- June 2011 (Revised June 2013)
- Case
Sino-Ocean Land: Responding to Change
By: Nicolas P. Retsinas, Jeffrey Hu and Runjiao Xu
In 2010, Sino-Ocean Land Holdings Limited was a highly successful, large real estate developer based in Beijing, China. Sino-Ocean Land had three main business segments—property development, property investment/management, and other real estate related businesses. From...
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Keywords:
Organizational Change and Adaptation;
Strategic Planning;
Diversification;
Property;
Policy;
State Ownership;
Business Strategy;
Business and Government Relations;
Real Estate Industry;
Beijing
Retsinas, Nicolas P., Jeffrey Hu, and Runjiao Xu. "Sino-Ocean Land: Responding to Change." Harvard Business School Case 211-107, June 2011. (Revised June 2013.)
- June 2019
- Case
Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand
By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
The case traces the growth of Maybach from its origins as a pioneer in car manufacturing to its relaunch by parent company Mercedes Benz AG (now Daimler AG). It covers the relaunch strategy implemented by the German car manufacturer and examines the challenges of...
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Keywords:
Heritage Brand;
Relaunch;
Brands and Branding;
Luxury;
Product Launch;
Strategy;
Auto Industry
- Program
Agribusiness Seminar
insights that can help you build competitive advantage and drive growth in your own firm and career. Key Benefits Whatever role your company plays in the agribusiness value chain, this annual program will help you stay current on critical...
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- March 2012 (Revised February 2013)
- Background Note
The Hybrid Vehicle Market
By: Michael W. Toffel and Nazli Z. Uludere Aragon
This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects...
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Keywords:
Competitive Strategy;
Environmental Sustainability;
Product Development;
Information Technology;
Governing Rules, Regulations, and Reforms;
Auto Industry;
Manufacturing Industry;
Japan;
United States
Toffel, Michael W., and Nazli Z. Uludere Aragon. "The Hybrid Vehicle Market." Harvard Business School Background Note 612-084, March 2012. (Revised February 2013.)
- 05 Sep 2023
- Book
Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential
future. A failed blind date leads to success The benefits of intelligent failures apply not only to business, but also to our personal lives. Edmondson explains that she is actually a product of learning from failure. In the 1950s, her...
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Keywords:
by Michael Blanding
- 16 Oct 2012
- First Look
First Look: October 16
reversal of the state's policy towards private business from late 1978, and has grown rapidly since. While insurance as a concept and product has been a big success in post-reform China, the growth of the...
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Keywords:
Sean Silverthorne
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...
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Keywords:
SaaS;
Customer Journey;
Business Model;
Business Organization;
Change Management;
Growth and Development Strategy;
Growth Management;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Digital Platforms;
Internet and the Web;
Technology Industry;
United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- 03 Jan 2007
- First Look
First Look: January 3, 2007
Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The pricing of health products in the...
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Keywords:
Sean Silverthorne