Filter Results
:
(1,937)
Show Results For
-
All HBS Web
(1,937)
- People (1)
- News (194)
- Research (1,654)
- Events (10)
- Multimedia (1)
- Faculty Publications (1,032)
Show Results For
-
All HBS Web
(1,937)
- People (1)
- News (194)
- Research (1,654)
- Events (10)
- Multimedia (1)
- Faculty Publications (1,032)
- Web
Podcast - Business & Environment
investment priorities will be. For transcripts and other resources, visit climaterising.org Climate Rising Host: Professor Mike Toffel, Faculty Chair, Business & Environment Initiative Guest: Paul Bodnar, Director of Sustainable Finance, Industry, and Diplomacy, Bezos...
View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to View Details
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a...
View Details
Keywords:
Marketing;
Channels;
Channels Of Distribution;
Distribution;
Retailing;
Channel Management;
Channel Migration;
Multichannel Retailing;
Framework;
Customers;
Marketing Channels;
Sales;
Internet and the Web;
Demand and Consumers;
Competency and Skills;
Distribution Channels;
E-commerce;
Retail Industry;
United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- March 2016 (Revised November 2021)
- Teaching Note
T-Mobile in 2013: The Un-Carrier
By: John Beshears and Francesca Gino
By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data...
View Details
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms...
View Details
- Web
Behavioral Finance & Financial Stability
Financial Sector More Info The Impact of Pensions and Insurance on Global Yield Curves By: Robin Greenwood & Annette Vissing-Jorgensen JUN 2018 In this NBER working paper, researchers from the Behavioral Finance and Financial Stability Initiative evaluate the View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to...
View Details
- 14 Oct 2009
- First Look
First Look: October 14
fiscal and risk premium data for Brazil states between 1891 and 1930 to show that Brazilian states with natural endowments that were allowed to export commodities high in demand (e.g., rubber and coffee) ended up having higher revenues...
View Details
Keywords:
Martha Lagace
- 12 Mar 2008
- Working Paper Summaries
Allocating Marketing Resources
Keywords:
by Sunil Gupta & Thomas J. Steenburgh
- 02 Sep 2015
- What Do You Think?
What's Wrong With Amazon’s Low-Retention HR Strategy?
the opportunity to earn high compensation--but jobs that often become too demanding for some employees, particularly those with health problems or family obligations. Former employees complained about bosses who lacked empathy for...
View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
http://sloanreview.mit.edu/smr/issue/2008/summer/13/ Leaders in Denial Authors:Richard S. Tedlow Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract Henry Ford's stubborn refusal to admit the changeability of View Details
Keywords:
Martha Lagace
- 28 Aug 2007
- First Look
First Look: August 28, 2007
satisfy the growing American consumer demand for lighting, appliances, and consumer electronics in the 1910s to 1920s as well as in the 1950s and 1960s. GE's top executives...
View Details
Keywords:
Martha Lagace
- 23 Jan 2008
- First Look
First Look: January 23, 2008
correlated with less individualism. We provide three short models that help interpret this correlation. One implication of this finding is that societies that depend heavily on oil, and perhaps natural resources more generally, will experience a heavier View Details
Keywords:
Martha Lagace
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on View Details
Keywords:
by John A. Quelch
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
work, typically through online delivery companies such as Uber Eats, Postmates, Grubhub, and DoorDash. (Delivery services are not new, of course. In 2018, American consumers used third-party delivery services to place $10.2 billion in...
View Details
- 05 Dec 2023
- Cold Call Podcast
Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive
- 01 Apr 2008
- First Look
First Look: April 1, 2008
inward FDI. After 1945 many developing governments pursued policies which restricted foreign-owned firms. India and Turkey were among the countries with particularly difficult policy environments. This paper explores why Unilever, the Anglo-Dutch View Details
Keywords:
Martha Lagace
- 10 Apr 2012
- First Look
First Look: April 10
guidance for leaders considering these questions and can help them estimate their optimal span of control. The issues explored are ones many senior executives-not just CEOs-should revisit throughout their careers. The best leaders stay mindful of the evolving View Details
Keywords:
Carmen Nobel
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
the business environment cause economic shifts that destabilize industries, companies, and even countries. They allow new entrants or forward-thinking established players to introduce innovations—in products, markets, or processes—that transform the way companies do...
View Details
Keywords:
by Lynda M. Applegate
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping...
View Details