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All HBS Web
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- News (72)
- Research (377)
- Events (3)
- Multimedia (1)
- Faculty Publications (208)
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- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry...
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- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
have to figure out how do you build a business model. Are media rights going to be the way we monetize? What role do ticket sales have? How do we think about where we host events? How do we think about how to foster talent?” There’s a lot...
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- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years...
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- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 01 Feb 1998
- News
Running Up the Score
the rights to big events becomes more and more important as a way to distinguish yourself. For us, live broadcasting of major sports events such as NFL games or the World Series provides a high-profile identity, both for viewers and potential advertisers. View Details
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Garry Emmons
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords:
Garry Emmons;Julia Hanna;Roger Thompson;
Performing Arts, Spectator Sports, and Related Industries;
Arts, Entertainment;
National Security and International Affairs;
Government;
Health, Social Assistance;
Data Processing, Hosting, and Related Services;
Information;
Electrical Equipment, Appliance, and Component Manufacturing;
Manufacturing;
Food Manufacturing;
Manufacturing;
Nonmetallic Mineral Product Manufacturing;
Manufacturing;
Management, Scientific, and Technical Consulting Services;
Professional Services
- 01 Dec 1999
- News
A Class Act
this year a baby, next year Europe," to quote one commentator, and do all those other things the media tells me you're doing to destroy our economy, tradition, ethics - our very way of life? Section D Correspondent Kathleen Fitzsimmons...
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Nancy O. Perry
- 01 Dec 2012
- News
From Where We Stand
(in that order), so my first jobs were below the MBA level: market research at Carnation, then media at BBDO. When we moved to New York City, I was offered a position as an account executive at BBDO, but I heard that the previous woman in...
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- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
overwhelmed, Alene continued production, providing face shields free of charge to more than 300 organizations across a dozen states. Among the media outlets that featured the effort were ABCs: Pandemic What You Need To Know, The White...
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- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
all but one showed up, resulting in them all getting into trouble. 2004B used to have dance parties in our classroom in between classes. We always tried to get professors to join in, but they rarely did. One of our sectionmates, who went on to work at MTV before...
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