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Show Results For
-
All HBS Web
(606)
- People (3)
- News (185)
- Research (229)
- Events (2)
- Multimedia (4)
- Faculty Publications (123)
- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s...
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Keywords:
Digital;
Ecommerce;
Experience;
Customer Experience;
Customer Relationship Management;
Channel Management;
Museums;
Arts Marketing;
Nonprofit;
Marketing;
Marketing Channels;
Marketing Strategy;
Customer Focus and Relationships;
Digital Marketing;
Digital Strategy;
Social Media;
E-commerce;
Fine Arts Industry;
Fine Arts Industry;
England;
United Kingdom;
Europe
- Web
Marketing - Faculty & Research
specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and entertainment. There are several new developments in marketing that offer opportunities for us to make...
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- 03 May 2013
- News
Looking Through Glass, Historically
large internal market and easy access to raw materials and fuel. But America's real edge lay in its genius for mass production and not labor-intensive work, which could be done more cheaply overseas. Since imported glass was typically...
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- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
explored the ways the performing arts organization pivoted to a mostly virtual season to reach its audience while completing the two-year, $140 million restoration and expansion of the former Warner Grand Theatre, now known as the Bradley...
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Keywords:
Margie Kelley
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science:...
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Keywords:
by Sarah Jane Gilbert
- Web
Marketing Curriculum - Faculty & Research
Marketing Workshop Jacob Cook Fall2024 Q1 1.5 Field Course: Business of the Arts (also listed under General Management and Entrepreneurial Management) Rohit Deshpande, Henry McGee Spring2025 Q3Q4 3.0 IFC:...
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- Web
Video Clips - Creating Emerging Markets
with corruption and innovation. Listen to our Cold Call podcast episode on the corruption case. Copyright © President & Fellows of Harvard College Amina Laraki Slaoui Amina Laraki Slaoui Art & Music Amina Laraki Slaoui, President of AMH...
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- June 2020 (Revised July 2023)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in...
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Keywords:
Branding;
Media Businesses;
Hospitality;
Hospitality Industry;
Digital;
Brands and Branding;
Media;
Marketing;
Marketing Strategy;
Organizational Change and Adaptation;
Strategy;
Media and Broadcasting Industry;
Food and Beverage Industry;
United Kingdom;
United States
Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
process better, they looked at the emergence of modern Indian art as a category in the international fine art market between 1995 and 2007. Before 1995, fine View Details
Keywords:
by Sean Silverthorne
- Web
The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
rainbow. . . . Bath-tubs are both streamline and softly pink.”12 Early market surveys, conducted by research pioneers like Daniel Starch, a Harvard Business School professor and author of The Principles of Advertising (The University...
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- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Tractor Company Photographs The Caterpillar Tractor Company, one of the world's leading manufacturers of tractors, was formed in 1925. From early on the company mounted extensive marketing campaigns advertising their products for farming,...
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- 02 Sep 2011
- Working Paper Summaries
First-Party Content, Commitment and Coordination in Two-Sided Markets
Keywords:
by Andrei Hagiu & Daniel Spulber
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
business or investing in emerging markets. New half-courses The Art of Marketing Science is intended for students interested in gaining a deeper understanding of consumer behavior and, most importantly,...
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Keywords:
curriculum
- August 2010
- Article
Modern Indian Art: The Birth of a Market
By: Mukti Khaire and Sean Silverthorne
Khaire, Mukti, and Sean Silverthorne. "Modern Indian Art: The Birth of a Market." Harvard Business School Working Knowledge (August 2010).
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
might serve the study of consumer behavior. An HBS professor since 1991, Zaltman's work actually cuts across a number of boundaries. He's a co-director (with Stephen M. Kosslyn, Professor of psychology at Harvard University) of the Mind of the View Details
Keywords:
by Martha Lagace
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055.
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- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
camera clubs, salons, and art organizations in the 1920s and ’30s. Eager to elevate the industry’s reputation, advertisers also supported and promoted exhibitions like those produced by the Art Directors...
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- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's...
View Details
Keywords:
Digital;
Marketing Communication;
Non-profit Management;
Marketing;
Marketing Strategy;
Nonprofit Organizations;
Social Media;
Entertainment and Recreation Industry;
Tourism Industry;
United Kingdom
Avery, Jill. "The Tate's Digital Transformation." Harvard Business School Case 314-122, April 2014. (Revised July 2017.)
- Web
Negotiation, Organizations & Markets Awards & Honors - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Amit Goldenberg: Winner of the 2024 Janet Taylor Spence Award for Transformative Early Career Contributions,...
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