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- Faculty Publications (37)
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- January 2006 (Revised December 2006)
- Case
Toyota Motor Corporation: Launching Prius
By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the...
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Keywords:
Environmental Sustainability;
Product Launch;
Transportation;
Brands and Branding;
Auto Industry;
Auto Industry;
Auto Industry;
Japan
Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use...
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Keywords:
Change Management;
Consumer Behavior;
Distribution Channels;
Brands and Branding;
Innovation and Invention;
Auto Industry;
Auto Industry;
United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords:
Martha Lagace
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
the hub economy will continue to spread across more industries, concentrating more power in the hands of a few. As an example, they take an in-depth look at the auto industry and how Apple and Alphabet/Google are poised to become the main...
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Carmen Nobel
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to...
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Keywords:
Sean Silverthorne
- 10 Dec 2013
- First Look
First Look: December 10
Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has...
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Keywords:
Sean Silverthorne
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
case:https://hbsp.harvard.edu/product/516005-PDF-ENG Harvard Business School Case 218-107 The TARP Bailouts: Saving the Banking and Automotive Industries Comparison of the U.S. Government response, using the $700 billion TARP fund, to downturns in the banking and View Details
Keywords:
Dina Gerdeman
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other...
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by Christina Pazzanese
- 12 Sep 2006
- First Look
First Look: September 12, 2006
brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the...
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Keywords:
Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a...
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Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as...
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Keywords:
Martha Lagace
- 08 Jul 2008
- First Look
First Look: July 8, 2008
between organizational boundary spanners contributes to the formation of trust between firms. Our findings, using data on the supplier-buyer relationships of two major US auto manufacturers, suggest that history affects trust formation in...
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Keywords:
Martha Lagace