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- Faculty Publications (62)
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- All HBS Web (210)
- Faculty Publications (62)
- Web
Named Fellowship Funds - Alumni
University, where he has served as an adjunct professor. The Hacketts have four adult children and three grandchildren who together constitute a philanthropic team committed to acting as agents of change in the realm of behavioral and...
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- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
engage them? How should firms adjust? What is clear in the COVID-deaccession is that this change in customer behavior is pushing firms into a new “directional reality.” Firms need to adapt to shifting customer wants by engaging a more...
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- Web
Topics - HBS Working Knowledge
Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (9) Attitudes (16) Auctions (4) Balanced Scorecard (11) Banks and Banking (28) Behavioral Finance (7) Behavior (73) Bids and...
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- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
Amazon, last decade Best Buy began with a comprehensive segmentation of its customers. As part of this initiative, the company realized that although 55 percent of its customers were women, most of these women did not enjoy their shopping...
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- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
value of the product is low and there aren’t too many undecided consumers, to offer the price match doesn’t give you much in terms of extra profits from the segment that comes to the store,” Ofek says. “By price discriminating across...
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- 2011
- Working Paper
Price Competition under Multinomial Logit Demand Functions with Random Coefficients
In this paper, we postulate a general class of price competition models with Mixed Multinomial Logit demand functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is...
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Keywords:
Customers;
Income Characteristics;
Price;
Product Marketing;
Mathematical Methods;
Competition;
Segmentation
Allon, Gad, Awi Federgruen, and Margaret Pierson. "Price Competition under Multinomial Logit Demand Functions with Random Coefficients." Harvard Business School Working Paper, No. 12-030, October 2011.
- Web
Technology & Innovation - Faculty & Research
worst non-recipients. Our results suggest that while receiving the grant does bring an injection of funding that alleviates financing constraints, its core effect on the firm's innovative behavior is in fostering collaborations and...
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- September 2010 (Revised February 2011)
- Case
Red Lobster
By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over...
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Keywords:
Advertising;
Customer Satisfaction;
Marketing Strategy;
Consumer Behavior;
Research;
Segmentation;
Food and Beverage Industry
Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and...
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by Garry Emmons
- 13 Oct 2015
- First Look
October 13, 2015
contribution rates differ between employees hired before versus after the Roth introduction, which means that the amount of retirement consumption being purchased by 401(k) contributions increases after the Roth introduction. A survey experiment suggests two View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets...
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by Michael Beer & Nitin Nohria
- 25 Apr 2017
- First Look
First Look at New Research, April 25
Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in...
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Sean Silverthorne
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
blocks for developing customer relationships. Third, because deep metaphors are shared by consumers who may vary considerably on the surface, they become very powerful tools for developing new product concepts, communicating about them, restructuring market View Details
- 26 Apr 2011
- First Look
First Look: April 26
unchanged. We find that CLV availability resulted in a significant shift in attention towards the more profitable client segments (the weight of the top segment in the portfolio of customers increases from...
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Sean Silverthorne
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
aligned with IBM's needs and capabilities. But think about IBM's value proposition to this woman. She types 80 words a minute and almost never makes a mistake. IBM was telling her, "Why don't you change your behavior and use a system...
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- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
regulation. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55884 April 2019 Journal of Economic Behavior & Organization Incentives for Public Goods Inside Organizations: Field Experimental Evidence By: Blasco,...
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Dina Gerdeman
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
Nintendo, this gives the company a way to separate out segments of consumers—we call this dynamic customer segmentation." Some consumers don't care much about the specific game and will go for the bundle, even if the game isn't great,...
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by Dina Gerdeman
- 23 Sep 2014
- First Look
First Look: September 23
Publications September 2014 Research in Organizational Behavior The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations By: Ebrahim, Alnoor, Julie Battilana, and Johanna Mair Abstract—We...
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Keywords:
Sean Silverthorne
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52953 Governance Through Shame and Aspiration: Index Creation and Corporate View Details
Keywords:
Sean Silverthorne
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
settings. CVS had to navigate a rapidly shifting competitive environment. Discovery Limited by Michael E. Porter, Mark R. Kramer, and Aldo Sesia Discovery Ltd. is a South-African based insurance company. Started in the early 1990s, Discovery used View Details