Show Results For
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All HBS Web
(6,622)
- People (20)
- News (1,244)
- Research (4,253)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,065)
Show Results For
-
All HBS Web
(6,622)
- People (20)
- News (1,244)
- Research (4,253)
- Events (34)
- Multimedia (72)
- Faculty Publications (3,065)
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
- March 1992
- Background Note
Researching and Monitoring Consumer Markets
- July 2003 (Revised April 2005)
- Case
Branding Citigroup's Consumer Business
- Research Summary
Quality disclosure and consumer behavior
Professor Luca has investigated the relationship among quality disclosure, salience, and consumer behavior. He has found that when colleges are presented by rank in U.S. News & World Report, a one-rank improvement for an institution causes nearly a... View Details
- October 2001 (Revised March 2002)
- Background Note
Implicit Predictors of Consumer Behavior
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
- 2011
- Article
The Consumer Psychology of Mail-in Rebates
- Web
Consumer Information - MBA
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- February 9, 2024
- Article
The Rise of Consumer Crypto
- March 1999 (Revised December 2001)
- Background Note
Analyzing Consumer Preferences
- 11 Oct 2006
- News
Consumers and Competition
- March 2006
- Course Overview Note
Consumer Marketing: Rethinking the Core
- February 2012 (Revised June 2012)
- Background Note
The Market for Consumer Finance
- August 2008 (Revised July 2011)
- Case
Consumer Payment Systems — United States
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- April 2024
- Case
Managing AI Risks in Consumer Banking
- Research Summary
Relative Thinking and Consumer Choice
Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details