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All HBS Web
(8,814)
- People (21)
- News (1,606)
- Research (5,481)
- Events (53)
- Multimedia (73)
- Faculty Publications (3,797)
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- 20 Jun 2018
- News
Graphic images speak to consumers of sugary drinks
- 20 May 2016
- News
How Retailers & Consumers Benefit from MAP Policy Enforcement
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 16 May 2012
- News
Amazon consumer book reviews as reliable as media experts
- 03 Dec 2010
- News
7.9% of U.S. consumers bought item on smart phone
- 13 Apr 2016
- News
Consumer Reports in the Age of the Amazon Review
- 12 Oct 2015
- News
Google Ventures: Big-time Consumer Health Is Still a Dream
- 29 Jun 2015
- News
Study Suggests Google Harms Consumers by Skewing Search Results
- 10 Apr 2023
- News
Health Care Systems Need to Better Understand Patients as Consumers
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of View Details