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Show Results For
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All HBS Web
(230)
- People (1)
- News (31)
- Research (110)
- Events (2)
- Multimedia (3)
- Faculty Publications (43)
- January 2023
- Article
Calculators for Women: When Identity-Based Appeals Backfire
By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically...
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Keywords:
Categorization Threat;
Stereotypes;
Identity;
Labels;
Gender;
Perception;
Consumer Behavior
Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.
- 14 Sep 2023
- Research & Ideas
Working Moms Are Mostly Thriving Again. Can We Finally Achieve Gender Parity?
Might Also Like: STEM Needs More Women. Recruiters Often Keep Them Out When Showing Know-How Backfires for Women Managers Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back Feedback or...
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by Kara Baskin
- 2013
- Backlash and the Double Bind
Peter Glick Speaks at the 2013 Gender & Work Symposium
- 2013
- Backlash and the Double Bind
Amy Cuddy Speaks at the 2013 Gender & Work Symposium
- 2013
- Stereotypes
Theresa Vescio Speaks at the 2013 Gender & Work Symposium
- 2013
- Stereotypes
Jack Dovidio Speaks at the 2013 Gender & Work Symposium
- 2013
- Work/Family
Irene Padavic Speaks at the 2013 Gender & Work Symposium
- Web
Diversity on Teams: Our Own Harvest - Race, Gender & Equity
Just Digital Future Diversity on Teams: Our Own Harvest A Conversation with Tina Opie on Race and Appearance in the Workplace Lori Mackenzie on Identifying and Blocking Gender Bias in the Workplace In our Just Digital Future interview...
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- 15 Nov 2017
- Research & Ideas
How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender
consistent with the goals and motivations of the social sector,” they write. “Men, on the other hand, are seen to be stereotypically competitive, risk taking, and agentic, attributes consistent with the goals and motivations of the...
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by Carmen Nobel
- Web
Shaking Up Gender Stereotypes: Practical Strategies for Your HR (and You) - Blog: RaGE Report
questions about how gender and stereotyping influence behavior in professional environments. It was as a graduate student working toward her doctorate in economics that Coffman said she first began to...
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- 2016
- Hidden Processes
A conversation with Lisa Lahey at the 2016 Gender & Work Symposium: Talking the Walk
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
correctly analyzed this as the issue, noting that Damore’s document “crosses the line by advancing harmful gender stereotypes in our workplace.” This violated Google’s code of conduct, thereby triggering his...
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by Bill George
- 18 Jun 2012
- Research & Ideas
Better by the Bunch: Evaluating Job Candidates in Groups
New research suggests that organizations wishing to avoid gender stereotyping in the hiring or promotion process-and employ the most productive person instead—should evaluate job candidates as a group,...
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by Maggie Starvish
- 08 Mar 2010
- Sharpening Your Skills
Sharpening Your Skills: Successful Negotiation
non-negotiable partner? How can women negotiate past gender stereotypes? How Is Negotiation Evolving? The New Deal: Negotiauctions Whether negotiating to purchase a company or a house, dealmaking is becoming more complex. Harvard Business...
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by Staff
- 14 Sep 2017
- News
Google Engineer Deserved to be Fired by the CEO
- November 2014
- Article
Evidence on Self-Stereotyping and the Contribution of Ideas
We use a lab experiment to explore the factors that predict an individual's decision to contribute her idea to a group. We find that contribution decisions depend upon the interaction of gender and the gender stereotype associated with the decision-making domain:...
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Coffman, Katherine Baldiga. "Evidence on Self-Stereotyping and the Contribution of Ideas." Quarterly Journal of Economics 129, no. 4 (November 2014): 1625–1660.