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- Faculty Publications (15)
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- All HBS Web (116)
- Faculty Publications (15)
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for...
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Julia Hanna
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and...
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Sean Silverthorne
- 01 Jun 2004
- News
Luxe Redux
notes Thuy T. Tranthi (MBA 1993), president of Thomas Pink USA, the London-based shirtmaker. “Many of the established brands started out as small, entrepreneurial ventures. It’s a field in constant change, which often creates significant...
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- 01 Dec 2008
- News
Designing Change
employment at Muzak since it raised all of the questions about ‘elevator music.’ Suddenly, the excitement of the new brand and the new story had become almost viral. We wanted everyone to know where we worked and how lucky we were to work...
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Julia Hanna
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
faculty research on brand authenticity and maintaining brand identity post-merger. Or, read what thought leaders have to say regarding best practices on integration...
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- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows...
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Carmen Nobel
- Web
IFC: Italy; Tradition and Innovation - Course Catalog
depending on your individual circumstances. The Add/Drop process at the start of the term is the mechanism for any IFC enrollment changes, and, after that point, the course fee is non-refundable. Refer to the GEO website for full details...
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- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
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Carmen Nobel
- 01 Jun 2022
- News
Case Study: Glass Half Full
through Shopify and social channels with influencer gifting. Consider investing in a PR/marketing agency if you aren’t good at content curation and creation. Then, after you have a brand identity and...
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- 28 Apr 2023
- Blog Post
How Employers Can Support LGBTQ+ Employees
making the application process align with our DEI objectives.” After recruitment comes retention which includes many of the suggestions we have shared above as well as coaching and promotion. Tailored coaching on developing within the...
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All Industries
- 03 Jun 2008
- First Look
First Look: June 3, 2008
objectives of a laptop computer targeted at children of the developing world with the escalating content demands from the marketplace and the non-profit OLPC Foundation. It also had to fit the project into its company business model which served global lead PC View Details
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Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
the increase in the local unemployment rate, presumably reflecting the costs of losing a job. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=49805 Delay as Agenda Setting By: Anton, James J., and Dennis A. Yao Abstract—We examine a dynamic...
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Sean Silverthorne
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The...
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Martha Lagace
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to...
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by Julia Hanna
- 20 Sep 2016
- First Look
September 20, 2016
distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including small landlords sharing the property and...
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Sean Silverthorne
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
managing a smooth launch of Kettle Cuisine's retail product, and cultivating brand identity are his immediate priorities. While Shafir no longer goes to the fish pier every morning, he is usually at work by...
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Deborah Blagg
- Web
There Are No HBS People, Just People Who Happen to Go to HBS - MBA
However, my second summer I brushed shoulders with P&G’s brand team and started to realize I enjoyed customer clinics much more. I wanted more influence on designing customer experiences, and while I was good at engineering, I wasn’t...
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- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one thing.’” Bringing Authenticity to...
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- 22 Dec 2015
- First Look
December 22, 2015
enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and legacy-shaped entrepreneurial imagination motivates a process of creation and...
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Carmen Nobel
- 01 Nov 2016
- First Look
First Look - November 1, 2016
relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation,...
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Sean Silverthorne