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All HBS Web
(214)
- News (91)
- Research (90)
- Multimedia (3)
- Faculty Publications (41)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
winning. Carrying the hopes and dreams of the disenfranchised on his shoulders, Braddock rocketed through the ranks, until he took on the heavyweight champion of the world. Shirley Temple was the Hollywood darling of the Great Depression,...
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by Martha Lagace
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
movie admissions was the highest since the late 1950s, and box office revenues grew to $9.5 billion. Internationally, box office grosses are even higher—also at record levels. Total grosses for 2003 will probably not be far behind. All of this is good news for View Details
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
to make the $3.5 million Roadside Romeo. The first-of-its-kind animated Hindi movie barely broke even. All told, Hollywood studios invested an estimated $100 million on producing films in India between 2007 and 2009. But box-office...
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- 23 Oct 2007
- First Look
First Look: October 23, 2007
million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on Hollywood and Highland. Proposed by a reputable developer who wanted to restore View Details
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Sean Silverthorne
- 16 Aug 2016
- First Look
August 16, 2016
objectives. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50797 Harvard Business School Case 516-117 Legendary Entertainment: Moneyball for Motion Pictures Legendary, the Hollywood studio responsible for such hits...
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Sean Silverthorne
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
the problem can be curtailed if studios adopt a multipart strategy. Key concepts include: Despite a thriving movie industry in India, Hollywood studios have experienced difficulty making much money there. Researchers discovered a...
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Re: Multiple Faculty
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
number of Hollywood studios struck advertising deals with News Corp, MySpace's owner, including several who crafted profile pages featuring movie characters. I don't think News Corp really minds MySpace's racy image. We asked John...
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- 03 Aug 2016
- Research & Ideas
Ominous Background Music Is Bad for Sharks
Unlike Hollywood films, documentaries tend to portray sharks in their natural habitats, as in Discovery Channel’s “Shark Week,” an annual weeklong programming block of shark videos. But new research indicates that documentaries may also...
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- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
starting a computer dating service (almost before there were computers), selling and installing waterbeds, launching discotheques in drive-in movies, trying to invent a new kind of lasagna pan, producing a just-miss Hollywood movie, or...
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- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
functionality and status. Cultural exchanges. While advertising has always been part of popular culture, technology has increased the rate of exchange and competition for buzz. In addition to Dove's campaign, Deighton cites BMW's initiative to hire View Details
- 19 Aug 2002
- Research & Ideas
Here Comes Internet2—Time to Shed Dot Vertigo
Carolina uses Internet2 for nano-research: building material from the atomic level up. Other forums on the horizon for Internet2 include digital libraries and digital video. A DVD version of the Hollywood movie The Matrix, for example,...
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by Martha Lagace
- 15 Mar 2011
- First Look
First Look: March 15
case:http://cb.hbsp.harvard.edu/cb/product/411018-PDF-ENG Hollywood in India: Protecting Intellectual Property (A) Lakshmi Iyer and Namrata AroraHarvard Business School Case 711-017 In January 2010, Fox Star Studios is preparing to...
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Sean Silverthorne
- 29 Oct 2013
- First Look
First Look: October 29
Michael Wheeler illuminates the improvisational nature of negotiation, drawing on his own research and his work with Program on Negotiation colleagues. He explains how the best practices of diplomats such as George J. Mitchell, dealmaker Bruce Wasserstein, and View Details
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Sean Silverthorne
- 26 Jun 2007
- First Look
First Look: June 26, 2007
example, those with a talented director or well-known actor) also receive more advertising. In this study, we use data on a movie's stock price as it trades on the Hollywood Stock Exchange, a popular online market simulation, to study the...
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Martha Lagace
- 22 Dec 2015
- First Look
December 22, 2015
1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in the realm of colored stones. Known as the designer for royalty and...
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Carmen Nobel
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
to improve their products along with safety for their customers. About the Author Michael Blanding is a writer based in Boston. [Image: JohnnyGreig] Related Reading The Hard Work of Failure Analysis At Booking.com, Innovation Means Constant Failure Crowdsourcing Is...
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- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
shared #MeToo stories of abuse after Hollywood producer Harvey Weinstein was accused of sexual assault in October 2017. “With the Weinstein story, a dam broke,” says Colleen Ammerman, director of Harvard Business School’s Gender...
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by Dina Gerdeman
- 27 Apr 2015
- Lessons from the Classroom
Leadership Lessons From Outer Space
watching Hollywood movies on the subject. In the blockbuster hit drama Gravity, for instance, an American space shuttle is clobbered by space debris. Sharing an inquiry from a current GMP student, Gupta asked Virts whether space debris is...
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- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Sherry Lansing—Producing Social Change Sherry Lansing, head of a Hollywood studio, left to start a foundation. Describes the issues in her transition. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/308036 Harvard Business...
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Sean Silverthorne
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the capability for doing the VFX work. The...
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