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Show Results For
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All HBS Web
(120)
- News (32)
- Research (73)
- Events (1)
- Multimedia (1)
- Faculty Publications (34)
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
improvement programs kept failing. Meliones created a leadership team with representatives from each of the three employee groups to redefine the mission and to develop a Balanced Scorecard that incorporated two apparently conflicting...
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by Robert S. Kaplan & David P. Norton
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
story. Offer free or lower-priced products to help people meet the challenges the crisis presents, particularly those most in need, such as healthcare workers or those forced into unemployment due to the changing economic environment. For example, Marriott’s and...
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by Jill Avery and Richard Edelman
Curtis L. Carlson
Carlson was the first entrepreneur to develop a loyalty program for the grocery chain through the issuance of Gold Bond trading stamps. What began as a simple loyalty View Details
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Services
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
members, Epsilon engineered many of the customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its...
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- 17 Dec 2015
- News
Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia
different from US culture,” explains Henderson. “I did not have an appreciation of that before being in-country and talking to consumers.” The HBS team presented its findings to Groupon Malaysia’s top executives and recommended that the company take the View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
earnings, especially if they never requested the program in the first place. Adware and cookie-stuffing are widely viewed as wrong and are banned by affiliate marketers. But opinions are mixed on loyalty...
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- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
of membership and now as club president, Kwiker has worked to build a basic loyalty to the club and to foster connections to the extended HBS community. Her innovations have included more events targeted toward the entire alumni base,...
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Elena N. Berg
- 01 Mar 2023
- News
Elevator Pitch: Spread the Wealth
Illustration by Drue Wagner Illustration by Drue Wagner Sabine Tejerina (MBA 2009) Cofounder and COO, Upstreet Concept: Launched in 2020, Upstreet makes it easier and more economical for companies to reward employees and customers with shares to improve engagement and...
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- 12 Dec 2017
- News
Hal (MBA 1968) and Diane Brierley
my own company before being an entrepreneur was a common thing to do,” explains Brierley. Within 10 years, Epsilon was working with more than 400 nonprofit organizations. After leaving the company, Brierley went on to pioneer customer engagement View Details
- 01 Sep 2004
- News
Edgar Koerner (MBA 1959)
it was assumed you’d stay with that firm for life. And if one of your corporate clients got a better offer from a competing bank, they’d stick with you anyway. Loyalty and relationships were everything. That is emphatically no longer the...
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- 01 Jun 2010
- News
Michael Depatie
about our InTouch loyalty program is that you can customize your preferences. One of our guests, thinking “they never read these things,” wrote that he liked penguins. When he got to his room there were a...
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- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
front of the pump instead of paying in slower, more conventional ways, did 2.7 million people sign up for the program and increase their loyalty to Mobil by one extra visit to the pump per month? The...
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by James Heskett
- 09 Feb 2017
- News
Turning Disorder into Opportunity
passing over it of the loyalty to country and alma mater and a lasting suggestion that they should devote their manhood developed by study and play on the banks of this river to the nation and its needs. In that spirit, Fieldhouse, the...
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Jennifer Myers
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
Florida's Walt Disney World®, this year marking 25 years of extraordinary entrepreneurial success, was the venue for the celebration of the 21st anniversary of Harvard Business School's Owner/President Management Program (OPM). Under the...
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- 01 Oct 2001
- News
Looking for a Leader: The Role of Executive Search Firms
firm following a turnover is largely determined by two factors: whether the turnover is forced or natural and whether an internal or external candidate is selected as the successor. To understand better the inner workings of the chief executive change process, Khurana...
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- 22 Nov 2016
- First Look
November 22, 2016
Care Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized...
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Sean Silverthorne
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
of membership and now as club president, Kwiker has worked to build a basic loyalty to the club and to foster connections to the extended HBS community. Her innovations have included more events targeted toward the entire alumni base,...
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- 01 Jun 2014
- News
Screen Saver
Upon the deal's completion, the group committed $500 million to make Lopez's quality-over-quantity vision a reality. And in December 2013, the company raised $355 million with an IPO that made headlines by offering members of its AMC Stubs View Details
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
teaching leadership development programs (and even members of a leadership team inside a business), to feel confident in their ability to teach any of the class sessions, modules, or the entire course," Sucher explains. We asked...
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- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
management in the future. Rahul Kamath commented, " the Moneyball generation is already with us. Here in India, being good in analytics is a kind of pre-requirement for admissions to B-schools." This raises an interesting set of questions for other highly...
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by James Heskett