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All HBS Web
(1,946)
- People (2)
- News (420)
- Research (1,044)
- Events (5)
- Multimedia (2)
- Faculty Publications (379)
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other...
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- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
where they might be applied. We want to make common academic techniques more accessible to practitioners and to encourage their use in solving real business problems. Q: Many managers continue to use traditional methods for allocating...
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by Sean Silverthorne
- 08 Aug 2013
- News
Cause Marketing Gets Personal
and accuracy and making screening more accessible to poor and under-served groups. Our efforts started a movement that vastly escalated breast cancer research funding, and gave patients and survivors a permanent voice in medical decision...
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- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
multinational corporations, which more and more compete against other MNCs possessing similar size, access to resources, and market penetration. So what can be a source of competitive advantage? The ability...
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by Working Knowledge editors
- Web
Marketing - HBS Online
Certificate Courses (1) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/weekApply by July 15$1,750Certificate What You...
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- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly they can adapt and reassess...
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All Industries
- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
Business of Emerging Markets
100 interviews with top business leaders from emerging markets available for download. I have also accessed the plentiful resources of Baker Library as well as the larger Harvard ecosystem, including new...
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- 15 Mar 2020
- News
Lenders scour financing documents amid market volatility
- 2019
- Chapter
International Business and Emerging Markets in Historical Perspective
By: Geoffrey Jones
This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced...
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Jones, Geoffrey. "International Business and Emerging Markets in Historical Perspective." Chap. 3 in The Oxford Handbook of Management in Emerging Markets, edited by Robert Grosse and Klaus E. Meyer, 55–76. Oxford, UK: Oxford University Press, 2019.
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market. But, creating a strong View Details
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by Benson Shapiro
- Article
Making Private Data Accessible in an Opaque Industry: The Experience of the Private Capital Research Institute
By: Josh Lerner and Leslie Jeng
Private markets are becoming an increasingly important way of financing rapidly growing and mature firms, and private investors are reputed to have far-reaching economic impacts. These important markets, however, are uniquely difficult to study. This paper explores...
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Lerner, Josh, and Leslie Jeng. "Making Private Data Accessible in an Opaque Industry: The Experience of the Private Capital Research Institute." American Economic Review: Papers and Proceedings 106, no. 5 (May 2016): 157–160.
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
customers on the brand? Amano points out that the benefits of personalized marketing are often overshadowed by the creepiness factor. “There definitely are a bunch of benefits that we reap from the fact that firms and governments have...
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by Kristen Senz
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,...
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- 10 Jul 2000
- Research & Ideas
The State of the Markets
Worldwide financial markets are in a period of extraordinary change, as they gear up for more and more volume, work out an assortment of mergers and consolidations, contemplate the reality of 24-hour global trading, adopt new advances in...
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by James E. Aisner
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out...
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- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what...
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- 2011
- Article
The Causal Impact of Media in Financial Markets
By: Christopher Parsons and J. Engelberg
Disentangling the causal impact of media reporting from the impact of the events being reported is challenging. We solve this problem by comparing the behaviors of investors with access to different media coverage of the same information event. We use zip codes to...
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Parsons, Christopher, and J. Engelberg. "The Causal Impact of Media in Financial Markets." Journal of Finance 66, no. 1 (February 2011): 67–97.
- 18 Nov 2016
- Blog Post
CPD Global Market Update: Singapore
corporate sponsorship of hackathons to help identify new and exciting internet-enabled ventures. There has been a flurry of recent high-profile mergers, with Lazada soon to be acquiring online grocery provider Redmart, and Alibaba now heavily invested in Lazada to gain...
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All Industries