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All HBS Web
(941)
- People (1)
- News (95)
- Research (732)
- Events (3)
- Multimedia (2)
- Faculty Publications (480)
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- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
is one of the key reasons why I wrote my book. Back in 2006, Chris Anderson [author of the The Long Tail] got people thinking that new technology would change what consumers would be choosing and, therefore, what content producers should be making. His theory was that...
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- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
Innovation, a newsletter from HBS Publishing. “Barnes & Noble’s action indicates that within the publishing area, circumstances have changed, meaning that the power to capture value from a brand will increasingly shift from book publishers such as HarperCollins and...
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- 01 Mar 2004
- News
Toy Story
one was surprised. On the retail side, the large discount chains — WalMart and Target in particular — had steadily taken market share from specialty toy stores, in some cases using toys as a loss leader to pull in traffic. The ripple...
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- 01 Mar 2008
- News
Where Have All the Leaders Gone?
skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The one-size-fits-all approach to the...
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Government
- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States...
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- 01 Mar 2012
- News
Shop Talk, Different Avenues
of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the...
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- 01 Sep 2020
- News
Saving Grace
major pension providers where his savings were stowed. It was hard to pry even basic information from them, he says. Instead they channeled his calls through financial advisors, who pitched costly services. The more he prodded for...
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Jen McFarland Flint
- 01 Feb 2001
- News
Drilling Down
headlines and rack up revenues in the billions, a number of smaller U.S. companies — some publicly traded, others privately owned — refuse to be overshadowed. However modest their comparative size, their market share still reaches into...
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- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
more than 30 years of experience in VC, worldwide streaming channel development, digital media, and consumer products. “This is about using science and technology to address the climate crisis, in this case, using drones to reforest in a...
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Margie Kelley
- 22 Feb 2022
- News
Case Study: Welcome Aboard
can make or break it all. “Plus, in a world where people want to work from home and other companies offer that option, it’s difficult for us to ignore the market and what people want,” Lerner says. On the other hand, the founders have a...
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Jen McFarland Flint
- 01 Dec 2020
- News
Tried and Tested
has made that topic elusive, for a lot of reasons, with the methods that we use. Zoë, your study of schmoozing and the old boys’ club drew on big data sets. How do you use data to isolate the forces at play in a workplace setting? ZC: When I’m looking for a way of...
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- 01 Mar 2010
- News
Money Matters
Indian stock market was booming, and investors had grown accustomed to outsized returns. Then the bottom fell out. The financial crisis spawned in the United States reverberated around the globe during the summer and fall of 2008, and...
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- 01 Mar 2015
- News
Fıelds of Gold
red stigma that workers—overwhelmingly women, who are considered more skilled at the delicate task—separate from the yellow “style.” The stigma are then dried. To market Traditional path: Historically, Afghan saffron has been exported to...
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- 04 Sep 2019
- News
Ask the Expert: Bounce Back
Illustration by Michael Sloan/The i Spot Illustration by Michael Sloan/The i Spot The rate at which people have been signing on to social media in the last decade had many marketers wondering if it might replace email altogether as a way...
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Jen McFarland Flint
- 01 Apr 1999
- News
New Releases
at Soldiers Field.” The chapter on Organizations and Markets (O&M) opens with an example of McArthur's ability to find innovative solutions to knotty problems. In the mid-1980s, the Dean was able to lure O&M expert Michael C. Jensen, then...
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Susan Young
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
Founder, Co-CIO, and Chairman, Bridgewater Associates I always had little jobs. I had a paper route. I would shovel driveways. And then I started caddying. This was the 1960s, when everyone was talking about the stock market, and the View Details
- 07 Sep 2021
- News
September 2021 Alumni Books
Victoria Crittenden (DBA 1989) and William Crittenden Business Expert Press Direct selling is not an industry, per se, nor is it merely a go-to-market business model or channel to reach consumers. It is bigger than any of that: Direct...
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Margie Kelley
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have...
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- 01 Dec 2009
- News
Broad Range of Interests Among Nine New Faculty
absolutely essential.” Along with Henderson, eight others joined the HBS faculty this year. José Alvarez, senior lecturer in the Marketing unit, was a top executive with Ahold, a Dutch supermarket company, and Stop & Shop/Giant-Landover,...
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Margie Kelley
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
student-focused initiative has collectively raised more than $30,000 in less than 3 weeks, has mentored more than 350 prospective business school and graduate students, and started a fundraiser to procure oxygen concentrators and channel...
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