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Show Results For
-
All HBS Web
(7,423)
- People (6)
- News (820)
- Research (5,836)
- Events (7)
- Multimedia (30)
- Faculty Publications (4,542)
- May 2016
- Case
OPET: Precision Marketing in Uncertain Times
By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in...
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Keywords:
Customer Satisfaction;
Customer Service;
Emerging Market;
Focusing On Customers;
Competition;
Turkey;
Loyalty Program;
Marketing Strategy;
Downstream Distribution;
Customer Relationship Management;
Energy Industry;
Turkey
Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
- Research Summary
Investment and marketing strategies of American multinationals in Argentina (1890c-1939)
Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of...
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- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the...
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Keywords:
Viral Marketing;
Viral Advertising;
Core Competencies;
Growth Strategy;
Online Media;
Videos;
Advertising Media;
Internet and the Web;
Expansion;
Media;
Marketing;
Advertising;
Advertising Industry;
North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
- July–August 1997
- Article
Why Focused Strategies May Be Wrong for Emerging Markets
By: Tarun Khanna and Krishna G. Palepu
Khanna, Tarun, and Krishna G. Palepu. "Why Focused Strategies May Be Wrong for Emerging Markets." Harvard Business Review 75, no. 4 (July–August 1997): 41–51.
- Article
Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage
By: Felix Oberholzer-Gee and Dennis Yao
Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive advantages, making markets more efficient in the process. The...
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Keywords:
Integrated Strategy;
Nonmarket Strategy;
Market Imperfections;
Strategy;
Competitive Advantage;
Governing Rules, Regulations, and Reforms
Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the Institutional Environment edited by Gautam Ahuja, Laurence Capron, Michael Lenox, and Dennis A. Yao. Strategy Science 3, no. 2 (June 2018): 463–480.
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
- Web
Online Digital Marketing Strategy Course | HBS Online
Introduction to Digital Marketing Strategy Digital Marketing Strategy $1,850 Next 7-week session starts July 24th Apply Develop digital View Details
- 2011
- Casebook
Cases about Redefining Global Strategy
By: Pankaj Ghemawat and Jordan I. Siegel
In "Cases about Redefining Global Strategy," Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and...
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Ghemawat, Pankaj, and Jordan I. Siegel. Cases about Redefining Global Strategy. Boston: Harvard Business Publishing, 2011.
- December 2018 (Revised December 2020)
- Course Overview Note
Introduction to the RC Strategy Course
By: Ashish Nanda
This note offers an overview of the Strategy course offered in HBS’s Required Curriculum. The RC Strategy course aims to help students become effective strategists. The note introduces the six modules of the course: What is Strategy, Market Attractiveness, Competitive...
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Nanda, Ashish. "Introduction to the RC Strategy Course." Harvard Business School Course Overview Note 719-447, December 2018. (Revised December 2020.)
- 1986
- Chapter
Three Roles of International Marketing in Global Strategy
By: Hirotaka Takeuchi and Michael E. Porter
- 01 Jan 1999
- News
Disciplined Decisions: Aligning Strategy with the Financial Markets
Keywords:
Martha Amram, Nalin Kulatilaka
- August 1981 (Revised May 1984)
- Case
General Electric Co.: Clock and Timer Market Strategy
Cady, John F. "General Electric Co.: Clock and Timer Market Strategy." Harvard Business School Case 582-031, August 1981. (Revised May 1984.)
- 1997
- Working Paper
Corporate Strategies for Emerging Markets in Business Groups
By: Tarun Khanna and Krishna G. Palepu
- 24 Jul 2014
- Blog Post
Create a Content Marketing Strategy for your Talent Acquisitions Team
program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a content View Details
- January 2017 (Revised February 2022)
- Background Note
Assessing and Enhancing Market Attractiveness
This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for...
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Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
- 2016
- Chapter
The Organization of Non-market Strategy
By: Dylan B. Minor
The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of...
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Keywords:
Non-market Strategy;
Corporate Social Responsibility;
Strategy;
Organizational Design;
Corporate Social Responsibility and Impact
Minor, Dylan B. "The Organization of Non-market Strategy." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 413–436. Advances in Strategic Management. Emerald Group Publishing, 2016.
- 14 May 2020
- News
Is Your Marketing Strategy Based on the Right Data?
- August 2020
- Article
Strategies for Managing the Privacy Landscape
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
Firms use consumer personal information to improve their products and services. Personal information is open to misuse, however, and when exploited for undesired or unexpected purposes reduces consumer’s trust in the firm and their willingness to provide personal...
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Keywords:
Consumer Privacy;
Privacy Threats;
Strategy Framework;
Strategy Interactions;
Customers;
Information;
Management;
Strategy;
Technology Industry
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Strategies for Managing the Privacy Landscape." Long Range Planning 53, no. 4 (August 2020).
- Web
Reconceiving Products & Markets - Institute For Strategy And Competitiveness
companies are pursuing market strategies that fit the shared-value model—and reaping the rewards of innovation and growth. General Electric, Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and...
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- summer 1970
- Article
Marketing Strategy and Bank Service Interaction: A Probability Model
By: D. B. Crane
Crane, D. B. "Marketing Strategy and Bank Service Interaction: A Probability Model." Journal of Bank Research 1 (summer 1970).