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All HBS Web
(212)
- News (64)
- Research (103)
- Multimedia (2)
- Faculty Publications (43)
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- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas professor Jonathan Koehler. They recently published their findings in a working paper, "Downsizing Price Increases: A...
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by Manda Salls
- 19 Oct 2022
- Op-Ed
Cofounder Courtship: How to Find the Right Mate—for Your Startup
Share the JD. Attend conferences, talks etc. and be clear you are in the market for a cofounder. YC also released a cofounder matching tool that may be helpful. Test the relationship beyond coffee chats and...
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by Julia Austin
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
structure) or you have to cut distribution to restore the exclusivity of the brand. Expect the 600 store closings to be the first of a series of downsizing announcements. Sometimes, in the world of marketing, less is more. Schultz sought, admirably, to bring good View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
on-premises businesses have implemented pre-booking to control customer flow. They use temperature-detection technologies, wearables, and apps to identify customers in near real-time who are at high risk of carrying the virus. Experiments...
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by Hong Luo and Alberto Galasso
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
wages—when their doing so seems like more of a marketing ploy than a substantive effort to address the underlying problems. Very few of these programs require third-party verification. But I suspect that to really deliver on the promise...
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by Martha Lagace
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
acts that may seem mundane, like making coffee every morning for a spouse, often come with a strong emotional backdrop, boosting the bond between couples, say the coauthors, Harvard Professor Michael I. Norton, HBS doctoral candidate...
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by Dina Gerdeman
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently...
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Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
that expansions abroad reduce a firm's domestic activity, instead suggesting the opposite. The Finance Function in a Global Corporation Author:Mihir A. Desai Publication:HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July - August 2008) Abstract As...
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Martha Lagace
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
These are important livelihoods for Americans and the number is growing with the gig economy and the opportunity to work remotely. Then there are about 4 million Main Street businesses: coffee shops, dry cleaners, and car repair...
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- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it...
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by Martha Lagace
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
also provides a visual progress cue, as borrowers see purchases vanish from their statements. Norton worked on the project with Grant E. Donnelly, an assistant professor at Ohio State University; Cait Lamberton, a marketing professor at...
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- 16 Sep 2014
- First Look
First Look: September 16
seven large institutions. These direct investments perform better than public market indices, especially buyout investments and those made in the 1990s. Outperformance by the direct investments, however, relative to the corresponding...
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Sean Silverthorne
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond the basics: Investors look at View Details
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by Julia Austin
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
linear, making you linger and pause and consider, rather than an easy search-and-grab. If you think about the origins of Starbucks, it was a process filled with friction: The barista would ask about your family and educate you about View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms....
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- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles and 10 most-read working papers...
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by Staff
- 23 Mar 2021
- Book
Succeeding in the New Work-from-Anywhere World
Neeley When everyone works in one office building, even if not in close proximity, establishing trust in colleagues can be as easy as breathing—or as refilling your mug at the nearest coffee station. It’s natural to strike up casual...
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by Michael Blanding
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
At last year's Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear's forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing...
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- 02 Apr 2013
- First Look
First Look: April 2
Andrei, and Hanna Hałaburda Abstract—In markets with network effects, users must form expectations about the total number of users who join a given platform. In this paper, we distinguish two ways in which rational expectations can be...
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Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer...
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by Martha Lagace