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- All HBS Web (200)
- Faculty Publications (51)
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
- Program
Agribusiness Seminar
consumer-branded fresh and packaged food products Grocery retailers, restauranteurs, and foodservice distributors Government agencies and nongovernment institutions focused on food, nutrition, farming, View Details
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
half hour as the children tried to work the milkshake through a straw. In that case, a different, thinner milkshake was in order. Proven Success And Purpose Branding Several major companies that have succeeded with a jobs-to-be-done mechanism: FedEx, for example,...
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- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended...
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- 21 Jul 2009
- First Look
First Look: July 21
driven by China's insatiable appetite for raw materials. Then the global financial crisis erupted in 2008, brewing challenges for the world's biggest exporter of coal and iron ore. Prime Minister Rudd pushed for massive stimulus packages...
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Martha Lagace
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
as one of her “favorite things.” The Food Network named Smith’s salted chocolate and brownie-flavored ice cream, “It Came From Gowanus,” as the No. 1 ice cream in the country. So how did Ample Hills Creamery, with its celebrity buzz, $10...
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by Pamela Reynolds
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
1950s, Unilever manufactured convenience foods, such as frozen foods and soup, ice cream, meat products, and tea and other drinks. It manufactured personal care products, including toothpaste, shampoo, hairsprays, and deodorants. The oils...
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- 11 Mar 2008
- Working Paper Summaries
Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
- 25 Jan 2011
- First Look
First Look: Jan. 25
511-059 Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to...
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Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and View Details
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Sean Silverthorne
- Web
Policies & Guidelines | About
Motorized Bicycles or Scooters (MBS). Non-Discrimination It is the strong and consistent policy of the Harvard Business School to treat all members of our community with respect. Personal Package Policy The Personal View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
inside The future of the restaurant industry is especially of concern to us. We collectively share 35 years of restaurant and food industry experience, navigating our way through as waitstaff and bartenders, as managers and senior leaders...
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- Web
The Sixth Year of Short Intensive Programs (SIPs) at HBS - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and...
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- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called...
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- Web
Expanding My Worldview Through FIELD Global Immersion - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- Web
A Day in the Life: Ben Hsieh - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport, advertising, and market research...
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Moving to the Lower 48 from Alaska for my MS/MBA - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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- Web
Get to Know Class Day Student Speaker Erik Roberts - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering...
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