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- All HBS Web (186)
- Faculty Publications (32)
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
would have been thwarted and ABB would not exist. Manage Information Careful sequencing can help manage sensitive information. For a building developer worried about being squeezed on price if her intentions become public, the property...
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by James K. Sebenius
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
a “shopper’s” purchase intent when the display items were matched was significantly higher than the person’s purchase intent for mismatched...
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- 26 Jul 2016
- First Look
July 26, 2016
Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too...
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Sean Silverthorne
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
Intent By: Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton Abstract—We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes...
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by Sean Silverthorne
- 06 Dec 2021
- News
Action Plan: Whole Sale
individualized content that is less permanent. Think TikTok, not Facebook: “Understanding how to talk to them using their technology and their language is really important.” Be intentional about your values. The consumption-to-conviction...
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- 07 Jul 2010
- First Look
First Look: July 7
Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710430-PDF-ENG Baltic Beverages Holding: Competing in a Globalizing World (B) Juan Alcácer, Rasmus Molander, and Rakeen MabudHarvard Business School Supplement 710-471 In 1991,...
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Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
ratio of CEO wage to the average employee's wage. Our six studies show that pay ratio disclosure affects purchase intention of consumers via perceptions of wage fairness. The disclosure of a retailer's high...
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Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
group of same-sex marriage supporters, purchasing intent was nearly twice as high among respondents who had been told of Cook’s public views about the RFRA. For those who opposed gay marriage, Cook’s...
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- 15 Mar 2016
- First Look
March 15, 2016
confirm the influence of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to View Details
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
children and eight grandchildren, Marina Picasso ended up with some 10,000 of her grandfather's productions, and sent waves across the art world in February by announcing her intention to make many of them available for sale to the public...
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- 07 Jul 2015
- First Look
First Look: July 7, 2015
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815113-PDF-ENG Harvard Business School Case 714-424 Amgen Inc.: Pursuing Innovation and Imitation? (A) Set in 2009, the (A) case explores whether Amgen, a leading innovator of...
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Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
experiment, we find that CEO activism can sway public opinion and increase consumers’ intentions to purchase products from the CEO’s company. However, we find that these two effects of CEO activism depend on...
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Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
more generally. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/211075-PDF-ENG If We Ran The World Hałaburda, Hanna, Radka Dohnalova, and Aldo SesiaHarvard Business School Case 711-490 Cindy Gallop launched IfWeRanTheWorld...
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Sean Silverthorne
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
Marvin Bower Associate Professor of Business Administration at Harvard Business School. “When people weren’t presented with a privacy notice, their purchase interest was about twice that of those who had been shown the privacy notice.”...
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- 20 Nov 2007
- First Look
First Look: November 20, 2007
Burton had to assess the plans from a global perspective. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508009 The Hertz Corporation (A) Harvard Business School Case 208-030 Examines the leveraged...
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Martha Lagace
- 25 Apr 2017
- First Look
First Look at New Research, April 25
the former and disapprove of action in the latter, despite identical consequences. The difference is often explained in terms of the intention principle—whether the consequences are intended or incidental. Our results suggest that when...
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Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
SEOs. We use price pressure resulting from purchases by mutual funds with large capital inflows to identify overvalued equity. This is a relatively exogenous overvaluation indicator as it is associated with who is buying—buyers with...
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Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
topics and concerns that are similar across different disciplines. This paper reports on the consortium outcomes and insights from mentors who took part in it. We develop a set of observations to guide the evolution of the sciences of design. It is our View Details
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Martha Lagace
- 08 Nov 2017
- Research & Ideas
Handgun Waiting Periods Prevent Hundreds of Homicides Each Year
the weapon, if the only intention for making the purchase was to do harm within a certain period of time. “The most plausible explanation as to why waiting periods work is this: People have visceral states,...
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by Dina Gerdeman