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- Faculty Publications (59)
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- All HBS Web (372)
- Faculty Publications (59)
- May 2016
- Case
OPET: Precision Marketing in Uncertain Times
By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in...
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Keywords:
Customer Satisfaction;
Customer Service;
Emerging Market;
Focusing On Customers;
Competition;
Turkey;
Loyalty Program;
Marketing Strategy;
Downstream Distribution;
Customer Relationship Management;
Energy Industry;
Turkey
Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
- 09 Mar 2016
- HBS Seminar
Katja Seim of The Wharton School, University of Pennsylvania
- Program
Making Corporate Boards More Effective
resilience, strategic direction, executive compensation, and regulatory compliance. At the same time, you will learn how to work more effectively with fellow directors and company management to strengthen governance, manage unexpected...
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- Web
Technology & Operations Management - Faculty & Research
Zhu In this essay, we identify several themes of the digital business transformation, with a particular focus on the economy-wide impacts of artificial intelligence and digital platforms. In doing so, we highlight specific industries,...
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- Web
Value-Based Health Care - Institute For Strategy And Competitiveness
health outcomes. Employers Focus on ways to improve employee health and wellness and contract with centers of excellence for complex care when appropriate. Suppliers Compete based on the unique, measurable value of medical devices,...
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- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
comparatively linear and sequential approach adopted by medical device development teams in developed countries like the United States. Further, we suggest that such testing is feasible in India because of the prevailing regulatory...
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Keywords:
Dina Gerdeman
- March 2021 (Revised October 2021)
- Teaching Note
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online...
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Keywords:
Omnichannel Retail;
Digital Marketing;
Business Startups;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Change Management;
Customer Value and Value Chain;
Customer Relationship Management;
Customer Satisfaction;
Financing and Loans;
Microfinance;
Global Strategy;
Marketing Strategy;
Market Entry and Exit;
Digital Platforms;
Product Development;
Supply Chain Management;
Business and Stakeholder Relations;
Networks;
Network Effects;
Internet and the Web;
Financial Services Industry;
Technology Industry;
United States;
Australia
- Program
Audit Committees in a New Era of Governance
Summary As the focus on corporate governance and oversight has grown, so has the complexity of regulatory challenges facing audit committees. This corporate governance strategy program explores the best...
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- Web
Behavioral Finance & Financial Stability
Pension and Insurance companies. Regulatory changes are used to provide collaborating evidence that the curvature of the yield curve is shaped through this demand channel. Related Themes: Credit Markets, Size & Growth of the Financial...
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- 10 Oct 2007
- First Look
First Look: First Look: October 10
and Michael W. Toffel Abstract Several innovative regulatory programs are encouraging firms to police their own regulatory compliance and voluntarily disclose, or "confess," the violations they...
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Keywords:
Martha Lagace
- April 2019
- Case
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno, Donald Ngwe and George Gonzalez
In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free...
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Keywords:
Omnichannel Retail;
Multi-sided Platforms;
Value Creation;
Business Model Innovation;
Fintech;
Digital Marketing;
Disruptive Innovation;
Business Startups;
Business Growth and Maturation;
Business Model;
Business Organization;
For-Profit Firms;
Change Management;
Customer Value and Value Chain;
Customer Relationship Management;
Customer Satisfaction;
Financing and Loans;
Microfinance;
Global Strategy;
Marketing Channels;
Brands and Branding;
Marketing Strategy;
Market Entry and Exit;
Digital Platforms;
Product Development;
Supply Chain Management;
Business and Stakeholder Relations;
Networks;
Network Effects;
Internet and the Web;
Financial Services Industry;
Retail Industry;
Technology Industry;
United States;
Australia
Moreno, Antonio, Donald Ngwe, and George Gonzalez. "Afterpay U.S.: The Omnichannel Dilemma." Harvard Business School Case 519-086, April 2019.
- Web
Curriculum - Case Method Project
particular focus on a populist movement to grant universal white male suffrage in 1840s Rhode Island. The case raises questions about the nature of voting rights and whether citizens have a right to overthrow a government that they...
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- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
businesses need to know in 2024. Alexander MacKay: Focus on finding balance Since 2021, as companies faced supply shocks and changes to demand in an inflationary period, executives have increasingly focused on consumer price elasticities....
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- 13 Jun 2017
- First Look
First Look at New Research and Ideas, June 13
investment from an international private equity company, and it has decided to focus on expanding tertiary care capabilities in its hospitals. A consulting team has identified cardiology, oncology, and advanced surgery (orthopedic and...
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Keywords:
Sean Silverthorne
- Web
About the Project - Managing the Future of Work
About the Project About the Project The nature of work is changing. As companies grapple with forces—such as rapid technological change, shifting global product and labor markets, evolving regulatory regimes, outsourcing, and the fast...
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- Web
Named Fellowship Funds - Alumni
academia to industry with a focus on life science technologies with significant market potential. It is Blavatnik’s hope to support, develop, and mentor the next generation of life science entrepreneurs and industry leaders through this...
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- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing...
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Keywords:
Martha Lagace
- Web
Technology & Innovation - Faculty & Research
heterogeneous telecommunication costs arising from different regulatory regimes) strengthens our results. 2014 Working Paper Bridging Science and Technology Through Academic-Industry Partnerships By: Sen Chai and Willy C. Shih Scientific...
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- 28 Feb 2011
- Research & Ideas
The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior
the issue in a new research paper, "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior," in which they distinguish between two ways a company can...
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Keywords:
by Carmen Nobel
- Web
Lawyers-in-Residence - Entrepreneurship
incorporation, founders' agreements, IP, and equity structures. LiRs can also point students in the right direction for resources on regulatory issues or other more complicated legal challenges. To schedule an appointment with a Lawyer in...
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