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All HBS Web
(193)
- News (88)
- Research (91)
- Multimedia (7)
- Faculty Publications (36)
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- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
effectiveness of commercial marketing. Most consumers have stronger relationships with brands like Starbucks (the "third place" after home and work) than with their elected representatives or the umbrella political brands,...
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by John A. Quelch
- 23 Jun 2015
- First Look
First Look: June 23, 2015
device categories, such as the Apple Watch, the first new product the company had released since 2010? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715456-PDF-ENG Harvard Business School Case 715-452 Coffee Wars in India: View Details
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Sean Silverthorne
- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
A few years ago, a food blog reported that Starbucks’ popular Strawberry and Crème Frappuccino got its pink color not from strawberries, but from a dye made of crushed-up cochineal insects. Vegan consumers cried foul, and mainstream media outlets picked up the story....
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by Carmen Nobel
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and...
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- 15 Jul 2008
- First Look
First Look: July 15, 2008
billion for the block of shares. Was the investment in CEMIG worth that price? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707512 Starbucks Coffee Company in the 21st Century Harvard Business School...
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Martha Lagace
- 24 Jul 2018
- Op-Ed
4 Ways Managers Can Exercise Their 'Agency' to Change the World
they feel a lack of “agency,” a sense that only the highest rank of management can effect positive social change from within a business. Ironically, an increasing number of C-suite executives, including former Starbucks CEO Howard...
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by George Serafeim
- 05 Dec 2006
- First Look
First Look: December 5, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805139 Gordon Bethune at Continental Airlines Harvard Business School Case 406-073 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=406073 Howard Schultz: Building View Details
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Sean Silverthorne
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
responding to climate change in the appropriate way. Nike, for example, moved beyond operational greening by helping to create BICEP (Business for Innovative Climate and Energy Policy), which brings its members to Washington, D.C., to lobby for aggressive energy and...
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by Michael Toffel & Auden Schendler
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
corporate HR function. Becoming a Cognitive Referent: Market Creation and Cultural Strategy Rory McDonald describes the making of a "cognitive referent," which is a firm that customers, the media, analysts, and employees automatically associate with a new...
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by Carmen Nobel
- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
coordinating with others, working in teams, or being denied “star” status. These leaders know that the best uses of technology and other support systems create frontline service heroes and heroines. They use it to elevate important service jobs and eliminate the worst...
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- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
go unanswered—they're often unasked. Starbucks forces [independents] to stay on their toes, get creative, exploit their advantage of being more nimble.— Bruce Milletto,consultant Randall L. Tobias echoes Beville's sentiments. Before he...
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by David Stauffer
- 30 Jun 2015
- First Look
First Look: June 30, 2015
https://cb.hbsp.harvard.edu/cbmp/product/115042-PDF-ENG Harvard Business School Case 715-453 Coffee Wars in India: Starbucks 2015 This case examines the progress made by Starbucks in its first two years of...
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Carmen Nobel
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
Starbucks Coffee Company; and Michael Dell—all successfully navigated the transition from "garage" to global business. ... No Detail Too Small All three of them made that transition very successfully, but my research suggests it...
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by Martha Lagace
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
stable customer retention? If customers are staying on because they're held hostage by a contract, good retention may be obscuring the truth that customers will flee the instant they can. Selecting the wrong metrics can actually cause firms to lose ground with...
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by Sean Silverthorne
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
their weekly Starbucks allowance to fund you. It lowers the barrier for entry for innovators to go from prototype to small-scale production. The second thing it does: It changes the selection process. Before, we relied on the judgment of...
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by Dina Gerdeman
- 02 Apr 2013
- First Look
First Look: April 2
Colombia's coffee sector was being battered and its branding power diminished as café chains such as Starbucks increasingly captured profits in the value chain. In reaction, Colombia's coffee federation develops a semi-independent,...
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Sean Silverthorne
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
disruptive social innovations intrinsic to the CSE approach amplify this zone of discomfort. Fortunately, the experiences of innovative companies such as Timberland and Starbucks show how these challenges may be overcome. Key concepts...
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by Staff
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
Starbucks on the main classroom floor. "We have to make it easy for our colleagues to show up," he said. "We can't put the blinds down and shut the doors if we want to change the culture." Sometimes the CEO needs to step in and handle a...
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by Dina Gerdeman
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
the Starbucks experience? Is Apple's biggest challenge that of replacing Steve Jobs or is it that of resisting the inevitable pressures from competition and Wall Street? Just how are those pressures resisted? And at what risk? What do you...
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