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- 01 Mar 2012
- News
Get Creative
Innovations. His research focuses on consumer decision-making, especially in the areas of pricing and the adoption of innovations. How can a company balance creativity and innovation with the need for process and structure? Stefan Thomke...
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- 01 Sep 2008
- News
The Levitt Brand
30, 1975). “In our very first class he opened my eyes to how people are motivated to make decisions. Before, I thought as an engineer — the best attributes and the best price sells the product. From that day on I focused my attention on...
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