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- All HBS Web (239)
- Faculty Publications (49)
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
store.” Instead, the sales associates—nicknamed “blue shirts” after Best Buy’s trademark royal-blue collared shirts—brought the injured T. rex to a service counter and performed “surgery” on the toy as they surreptitiously traded it out...
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- 30 Mar 2021
- Research & Ideas
Commuting Hurts Productivity and Your Best Talent Suffers Most
Trademark Office, Dataquick, which is now owned by CoreLogic, and Data Axle USA. When measuring the number and quality of patented inventions by high-tech inventors, Wu and his colleagues found that for every 10 kilometers (6.2 miles) of...
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by Lane Lambert
- Web
Technology & Innovation - Faculty & Research
Patent and Trademark Office’s (USPTO) AI patent dataset. Investors value these innovations more than others, as AI patents exhibit a 9% value premium, and 26% higher forward citations compared to non-AI patents from the same patent...
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- 21 Mar 2019
- HBS Case
The Ferrari Way
As the head of design told Thomke: “Form follows function, but there is always a large margin for artistic freedom. The difference between an efficient shape and a beautiful and efficient shape can be quite large.” Then there is that View Details
- Web
Use of Harvard Name & Logo | About
Use of Harvard Name & Logo Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the...
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- Web
Polaroid | Harvard Business School: Polaroid Timeline
Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS Facebook: Alumni Executive Education Harvard Business Review Harvard Business...
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- 06 Sep 2022
- Research & Ideas
Does Hybrid Work Actually Work? Insights from 30,000 Emails
into a giant field experiment against their will. "It doesn’t mean you have to be in the office every week. The guiding principle is that the team decides what the co-location schedule will be." The results of the BRAC experiment follow Choudhury’s separate study of...
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by Ben Rand
- Web
5.2 Use of Harvard Name & Logo - MBA
Technology 5.2 Use of Harvard Name & Logo 5.3 Annual Notice: Digital Millennium Copyright Act 6. Important Contact Information Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed...
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- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola brand was worth more than $65...
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Polaroid: At The Intersection of Science & Art: Edwin H. Land and the Polaroid Corporation
Resources Baker Library | Bloomberg Center Harvard Business Review Harvard Business Review (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President &...
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The Art of American Advertising: 1865 - 1910
Library | Bloomberg Center Harvard Business Review Harvard Business Review (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of...
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- 16 Mar 2023
- Research & Ideas
Why Business Travel Still Matters in a Zoom World
and Trademark Office—when nonstop flights increase by 10 percent. The firms that benefitted most from nonstop flights tended to be bigger innovators overall, with more inventor stock and higher R&D spending. Many of these companies...
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1.17 Field Based Learning/Independent Projects - MBA
privacy issues can be found at: Statement of Policy in Regard to Intellectual Property (IP Policy) (Harvard University: Office for Technology and Trademark Licensing) Principles Governing Commercial Activities of Harvard University with...
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Polaroid | Harvard Business School: Invention of the Polarizer
Alumni Doctoral Executive Education Faculty & Research Initiatives & Projects MBA Resources Baker Library | Bloomberg Center Harvard Business Review Harvard Business Review (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University...
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- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
unpatentable in Japan. The same is true with trademarks. A tremendous amount of money might be spent in developing a brand in the United States, yet when the product is shipped overseas it could violate trademarks of companies dealing in...
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by Staff
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
called for another way of speaking and thinking. As Gilbert once told me: "We can be disciplined, but should we be? We can write down positioning statements, but the Snapple trademark spills over the boundaries we put on it."...
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3.6 VA Benefits - MBA
student directly. Contact the Financial Aid Office (finaid@hbs.edu) for more information about GI Bill benefits. GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits...
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Building the Foundation: Business Education for Women at Harvard University, 1937-1970
Policy Trademarks Copyright © President & Fellows of Harvard College Harvard Business School Alumni Executive Education More HBS Facebook: Alumni Executive Education Harvard Business Review Harvard Business School HBS Working Knowledge...
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- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to...
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Polaroid | Harvard Business School: Invention of the Polarizer
Bloomberg Center Harvard Business Review Harvard Business Review (LEFA login for full access.) HBS Alumni Bulletin HBS Working Knowledge Jobs Harvard University Privacy Policy Trademarks Copyright © President & Fellows of Harvard College...
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