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- All HBS Web (148)
- Faculty Publications (71)
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- All HBS Web (148)
- Faculty Publications (71)
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- February 2009
- Article
Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees
By: Peter Roberts and Mukti Khaire
When product quality cannot be ascertained in advance of purchase, producers must convince relevant audiences that they are worthy of consideration as quality players. We propose that quality-oriented producers will selectively publicize information about their skilled...
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Roberts, Peter, and Mukti Khaire. "Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees." Industrial and Corporate Change 18, no. 1 (February 2009).
- May 2019
- Case
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product...
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Keywords:
Brands and Branding;
Product Development;
Management;
Product Marketing;
Product Positioning;
Marketing Strategy;
Partners and Partnerships;
Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
- 29 Jun 2007
- First Look
First Look: June 29, 2007
the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case...
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Martha Lagace
- January 2009 (Revised February 2013)
- Case
Appellation Shanxi: Grace Vineyard
By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong
Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father...
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Keywords:
Family Business;
Growth and Development Strategy;
Family Ownership;
State Ownership;
Expansion;
Food and Beverage Industry;
China
Kirby, William C., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Appellation Shanxi: Grace Vineyard." Harvard Business School Case 309-075, January 2009. (Revised February 2013.)
- Research Summary
Overview
The research activity of Stefano Denicolai regards the management of innovation and technology. His recent works investigate if and how the investment in intangible assets (IA) - especially knowledge assets, such as patents or copyright - impacts on the firm...
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- February 2008
- Case
Moët Hennessy España
By: Tiziana Casciaro, Vincent Dessain and Elena Corsi
Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by...
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Keywords:
Interpersonal Communication;
Growth and Development Strategy;
Management Practices and Processes;
Organizational Culture;
Performance Effectiveness;
Groups and Teams;
Food and Beverage Industry;
Spain
Casciaro, Tiziana, Vincent Dessain, and Elena Corsi. "Moët Hennessy España." Harvard Business School Case 408-108, February 2008.
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
CEO Peter Job from the U.K. and the panel's moderator, HBS Professor Debora Spar, for a look at the critical role of the media industry in how today's global information revolution plays out. "The media industry," said Spar in...
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- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and...
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Keywords:
Advertising;
Customers;
Brands and Branding;
Marketing Strategy;
Market Participation;
Strategic Planning;
Opportunities;
Consumer Products Industry;
Consumer Products Industry;
United Kingdom;
United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- January 2015 (Revised August 2016)
- Case
Chateau Pontet-Canet
By: Daniel Malter
This case discusses the situation of Chateau Pontet-Canet in early 2000. Alfred Tesseron was the director and son of the owner of Chateau Pontet-Canet, a red wine producing estate in Pauillac (Bordeaux, France) and member of the fifth class of the ancient grand cru...
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Keywords:
Plant-Based Agribusiness;
Alignment;
Strategy;
Competition;
Food and Beverage Industry;
France
Malter, Daniel. "Chateau Pontet-Canet." Harvard Business School Case 715-442, January 2015. (Revised August 2016.)
- 05 Jul 2023
- HBS Case
What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment
specific task at hand (e.g., an appreciation for broader market changes, competitor behaviors, or emergent industry trends). Relational. Relational leaders design a plan of action based on how others will perceive and be affected by the...
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by Ben Rand
- 10 Jan 2024
- Research & Ideas
Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?
percent or less for bad service. That was the expectation up until COVID.” However, “post-COVID,” as businesses came back from pandemic-induced lockdowns, consumer behavior shifted. “Consumers started to realize the value of waitstaff when the restaurant View Details
Keywords:
by Anna Lamb, Harvard Gazette
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand Using guile, brilliant branding, and more than a few falsehoods, Helena Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury product. A Luxury View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
Industry Location and International Regulatory Variation Author:Arthur A. Daemmrich Publication:Chap. 16 in Ways of Regulating: Therapeutic Agents between Plants, Shops, and Consulting Rooms. Vol. 363, 271-290. Berlin, Germany: Max Planck...
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Martha Lagace
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
great-grandfather, the business editor and analyst Henry Varnum Poor, to 2 recent volumes, published while he was in his 80s: Inventing the Electronic Century: The Epic Story of the Consumer Electronics and Computer Industries and Shaping...
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by Sean Silverthorne
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
second-grade products or a low-status producer that consistently produces first-grade products." For answers, Malter turned to the wine industry and an investigation of whether France's prestigious 1855...
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Keywords:
by Dina Gerdeman
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
alcoholic beverage to a sophisticated natural product and fine accompaniment for gourmet food. By creating wine as a symbol of social status, the reimagined wine industry...
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Keywords:
Carmen Nobel
- 03 Jan 2007
- First Look
First Look: January 3, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction...
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Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1815370 Strategy as Innovation: Emergent Goal Formation in a Nascent Industry Authors:Tiona Zuzul and Amy C. Edmondson Abstract Building on research in strategy...
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Keywords:
Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors,...
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Keywords:
Martha Lagace
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
Trumbull, that unfettered marketplace has "virtually disappeared." "Today, arguably no other economic actor in the advanced industrial countries—not the investor, not the worker, not the welfare recipient—enjoys a more thorough set of...
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