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- Faculty Publications (979)
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the...
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Keywords:
Digital Marketing;
Design;
Profit;
Revenue;
Brands and Branding;
Marketing Strategy;
Internet and the Web;
Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- March 1998 (Revised August 1998)
- Case
BSkyB
By: Debora L. Spar
In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of...
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Keywords:
Information Technology;
Change Management;
Television Entertainment;
Media and Broadcasting Industry;
Great Britain
Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
- March 1998 (Revised October 2015)
- Case
Hamptonshire Express
By: V. G. Narayanan and Ananth Raman
Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions.
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Keywords:
Marketing Channels;
Motivation and Incentives;
Performance;
Operations;
Problems and Challenges;
Decision Making;
Sales;
Demand and Consumers;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Narayanan, V. G., and Ananth Raman. "Hamptonshire Express." Harvard Business School Case 698-053, March 1998. (Revised October 2015.)
- 1998
- Article
Governance and Risk Taking in the U.S. Cable Television Industry
By: T. R. Eisenmann
Keywords:
Governance;
Risk and Uncertainty;
Television Entertainment;
Media and Broadcasting Industry
Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
- December 1997 (Revised January 1998)
- Case
STAR TV (F)
By: Michael Y. Yoshino and Cate Reavis
Keywords:
Media and Broadcasting Industry
Yoshino, Michael Y., and Cate Reavis. "STAR TV (F)." Harvard Business School Case 398-080, December 1997. (Revised January 1998.)
- September 1997 (Revised August 2007)
- Case
Bankruptcy and Restructuring at Marvel Entertainment Group
By: Benjamin C. Esty and Jason Auerbach
Marvel Entertainment Group is the leading comic book publisher in the United States, with superheros like Spider-Man, the Incredible Hulk, the X-Men, and Captain America. It is also one of the leading manufacturers of sports and entertainment trading cards under the...
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Keywords:
Restructuring;
Decision Choices and Conditions;
Borrowing and Debt;
Insolvency and Bankruptcy;
Governance Controls;
Courts and Trials;
Planning;
Entertainment and Recreation Industry
Esty, Benjamin C., and Jason Auerbach. "Bankruptcy and Restructuring at Marvel Entertainment Group." Harvard Business School Case 298-059, September 1997. (Revised August 2007.)
- September 1997 (Revised June 1999)
- Teaching Note
Bankruptcy and Restructuring at Marvel Entertainment Group, Teaching Note
By: Benjamin C. Esty
Teaching Note for (9-298-059).
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Keywords:
Publishing Industry
- June 1997 (Revised February 2000)
- Case
Walker and Company: Profit Plan Decisions
By: Robert L. Simons and Ramsey Walker
Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit...
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Keywords:
Organizational Structure;
Family and Family Relationships;
Market Design;
Management Systems;
Planning;
Profit;
Performance Evaluation;
Segmentation;
Corporate Strategy;
Investment Return;
Publishing Industry
Simons, Robert L., and Ramsey Walker. "Walker and Company: Profit Plan Decisions." Harvard Business School Case 197-084, June 1997. (Revised February 2000.)
- May 1997
- Case
Mercer Management Consulting's "Grow to Be Great" (D): The Knowledge Management Framework
By: Dorothy A. Leonard and Carin-Isabel Knoop
Supplements the (A) case.
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Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (D): The Knowledge Management Framework. Harvard Business School Case 697-089, May 1997.
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting....
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Keywords:
Technological Innovation;
Organizational Culture;
Business Growth and Maturation;
Knowledge Management;
Product Development;
Information Publishing;
Books;
Publishing Industry;
Publishing Industry
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book
By: Dorothy A. Leonard and Carin-Isabel Knoop
Supplements the (A) case.
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Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book. Harvard Business School Case 697-087, April 1997. (Revised May 1997.)
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (C): The Book
By: Dorothy A. Leonard and Carin-Isabel Knoop
Supplements the (A) case.
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Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (C): The Book. Harvard Business School Case 697-088, April 1997. (Revised May 1997.)
- March 1997 (Revised February 2001)
- Case
The New York Times Electronic Media Company
By: Jeffrey F. Rayport and Dickson Louie
Rayport, Jeffrey F., and Dickson Louie. "The New York Times Electronic Media Company." Harvard Business School Case 897-051, March 1997. (Revised February 2001.)
- 1997
- Chapter
Alliance Clusters in Multimedia: Safety Net or Entanglement?
By: D. A. Leonard and C. Gomes-Casseres
- winter 1997
- Article
The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry
By: Willis Emmons and Robin A. Prager
Keywords:
Markets;
Ownership;
Price;
Service Delivery;
Entertainment;
Media and Broadcasting Industry
Emmons, Willis, and Robin A. Prager. "The Effects of Market Structure and Ownership on Prices and Service Offerings in the Cable Television Industry." RAND Journal of Economics 28, no. 4 (winter 1997): 732–750.
- December 1996 (Revised January 1997)
- Case
Brent Spar Incident, The: "A Shell of a Mess"
By: Stephen A. Greyser and Norman Klein
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events...
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Greyser, Stephen A., and Norman Klein. Brent Spar Incident, The: "A Shell of a Mess". Harvard Business School Case 597-013, December 1996. (Revised January 1997.)
- December 1996 (Revised July 2002)
- Background Note
Note on Marketing and the Internet
By: John A. Deighton, Alison Berkley and John Barabino
The World Wide Web is new, a comprehensive marketing environment. It is a medium for direct marketing, for retailing and distribution, for the delivery of service and product elements, for marketing research, and even for posting and testing prices. This note explores...
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Deighton, John A., Alison Berkley, and John Barabino. "Note on Marketing and the Internet." Harvard Business School Background Note 597-037, December 1996. (Revised July 2002.)
- May 1996 (Revised June 1996)
- Case
Dennis Hightower: New Horizons
By: Ashish Nanda
Named president of Disney TV and Telecommunications, Dennis Hightower has to yet again come in as an outsider and take charge. The magnitude of challenge is much larger than in 1987, and the situation facing him is subtly different.
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Keywords:
Leadership;
Personal Development and Career;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Nanda, Ashish. "Dennis Hightower: New Horizons." Harvard Business School Case 396-316, May 1996. (Revised June 1996.)
- April 1996 (Revised January 2006)
- Case
Times Mirror Company PEPS Proposal Review
By: Peter Tufano
Times Mirror Co. (TMC) owns a substantial block of Netscape common stock purchased prior to Netscape's IPO, on which it has substantial unrealized gains. TMC is restricted from selling the stock in a public offering and is therefore considering a proposal by Morgan...
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Keywords:
Risk Management;
Stocks;
Taxation;
Corporate Finance;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
United States
Tufano, Peter, and Cameron Poetzscher. "Times Mirror Company PEPS Proposal Review." Harvard Business School Case 296-089, April 1996. (Revised January 2006.)
- November 1995
- Case
InterZine Productions, Inc.
By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on...
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Keywords:
Business Ventures;
Entrepreneurship;
Growth and Development Strategy;
Capital;
Financing and Loans;
Internet and the Web;
Management Teams;
Innovation and Invention;
Media and Broadcasting Industry
Sahlman, William A., and Jason Green. "InterZine Productions, Inc." Harvard Business School Case 396-174, November 1995.