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All HBS Web
(2,119)
- People (5)
- News (571)
- Research (904)
- Events (7)
- Multimedia (119)
- Faculty Publications (414)
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- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
consumer behavior, Ngwe and Chen analyzed sales data from Southeast Asian fashion retailer Zalora in the Philippines. Because the data included the company's startup period, encompassing more than two million orders from 2012 to 2016, the researchers could View Details
- 18 Sep 2000
- Research & Ideas
Big Deals: Financing Large-Scale Investments
production requires massive capital investment," Esty says. And as natural resources are tapped out in developed countries, it becomes necessary to explore geographic areas that may not have an established track record in a...
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by Julia Hanna
- 14 Feb 2012
- First Look
First Look: February 14
decision to "think outside of the box" to turn the institution around, this case tracks profitability and other metrics of success for the state-owned bank. The case ends with Sturzenegger asking: where can he take the bank...
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Carmen Nobel
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough diamonds for De Beers, improve its ability to track...
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Dina Gerdeman
- 13 Oct 2015
- First Look
October 13, 2015
manufacturing components and processes change, and IT security becomes the job of every function. Companies need different skills and expertise, which creates new imperatives for HR. In the marketing function, the ability to track a...
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- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
requiring workers to self-certify through an app that they are symptom-free each morning. Statistics: Is there evidence that it’s working? Finally, employers will want to keep track of incremental sick days and health care expenditures....
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- 04 Jun 2018
- What Do You Think?
Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?
David Wittenberg wrote that a board that would automatically disqualify such fired managers might be playing it too safe. “When a board of directors identifies a candidate with the right skills, personality and track record, it should be...
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by James Heskett
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
organic and indulgent items. Photo: iStockPhoto Looking at loyalty card data from a large grocery chain in California, Karmarkar and Bollinger tracked and analyzed 936,232 purchases by 5,987 households across two years. To assess organic...
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- 29 Aug 2011
- Research & Ideas
Decoding Insider Information and Other Secrets of Old School Chums
An old adage says that it's not what you know, it's whom you know. But outsiders can take heart: even for those who don't belong to a high-power social network, there's power in simply keeping track of who went to school with whom....
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- 16 Jul 2014
- HBS Case
Marketing Obamacare
and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the generally dismal track record of the...
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- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
show went on, and that show was more productive." Similar results bore out in a follow-up quantitative field study at the same site the following summer, this time tracking the production of 3G USB mobile data cards. The research...
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- 16 Jul 2008
- Op-Ed
What Should Employers Do about Health Care?
medications and services used to treat chronic conditions. Companies are tracking the ROIs of these investments in health with good results. These kinds of health and wellness initiatives are a great place to start. And, they are not...
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- 13 Jun 2005
- Research & Ideas
From Turf Wars to Learning Curves: How Hospitals Adopt New Technology
U.S. GDP. Finally, the hospital industry provides phenomenal data for the study of technological adoption and performance, as information is tracked at a transaction level across much of the industry. Q: In studying the adoption of...
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- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
to sitting CEOs with supposedly proven track records? The pool of these marquee names is limited. Such scarcity naturally drives up wages; the compensation of the ten highest paid CEOs has soared 4,300 percent during the past twenty...
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by Martha Lagace
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can View Details
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Sean Silverthorne
- 08 May 2007
- First Look
First Look: May 8, 2007
exogenous variation in foreign aid. We investigate how aid is spent by tracking its short-run effect on aggregate demand, prices, the national accounts, savings, and the balance of payments. We find that aid is mostly consumed, primarily...
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Martha Lagace
- 21 Feb 2012
- Research & Ideas
Leadership Program for Women Targets Subtle Promotion Biases
in companies are often stopped in their tracks by subtle forms of gender bias, which are deeply ingrained in workplace culture and society at large. These biases can interfere with the dual requirements of internalizing a leader identity...
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by Maggie Starvish
- 14 Nov 2011
- Research & Ideas
Creating a Global Business Code
could use to evaluate and track their own company's ethical performance. And this is when the project got really complicated. For starters, there was the issue of buy-in. The researchers discovered that some companies balked at the idea...
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by Carmen Nobel
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
it very difficult to track the financial impact of marketing investments, and so marketing becomes abstract to both the CEO and board. Q: What are the consequences of not having this alignment? A: When a firm's marketing activities are...
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by Sean Silverthorne
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
by the businesses, in my view. Instead, it was a measurement error, resulting from the inevitable uncertainties of assessing early-stage technologies. Nevertheless, having three out of thirty-five projects turn out to be "positives" is not a bad View Details