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Show Results For
-
All HBS Web
(3,162)
- News (988)
- Research (1,897)
- Events (15)
- Multimedia (21)
- Faculty Publications (859)
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
their firm’s competitive advantage. Based on the author’s successful strategy course, Better, Simpler Strategy will become every business strategist’s must-have guide for making better strategic decisions...
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- September 2019
- Article
The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence
By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even...
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Keywords:
Self-presentation;
Belief Perseverance;
Judgment;
Confidence;
Persuasion;
Personal Characteristics;
Behavior;
Perception;
Decision Making;
Outcome or Result
John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
- October 2018 (Revised February 2020)
- Case
Commonwealth Bank of Australia: Unbanklike Experimentation
By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
Keywords:
Transparency;
Experimentation;
Banks and Banking;
Credit Cards;
Customer Focus and Relationships;
Competitive Strategy;
Banking Industry;
Australia
Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Case 619-018, October 2018. (Revised February 2020.)
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
techniques for changing individual behavior in pursuit of policy objectives. The types of “nudge” interventions that governments are now adopting alter people’s decisions without coercion or significant...
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Keywords:
Sean Silverthorne
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their...
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Keywords:
Sean Silverthorne
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category...
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- August 2021
- Article
Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya
By: Benjamin Marx, Vincent Pons and Tavneet Suri
Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral...
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Keywords:
Political Participation;
Electoral Institutions;
Field Experiment;
Voting;
Political Elections;
Behavior;
Trust
Marx, Benjamin, Vincent Pons, and Tavneet Suri. "Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya." Economic Journal 131, no. 638 (August 2021): 2585–2612.
- 05 Dec 2023
- Research & Ideas
Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)
choices influence meta-cognition,” they write. You Might Also Like: Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part' Empower Your Employees to View Details
Keywords:
by Kara Baskin
- 04 Apr 2022
- News
Cost of Distancing May Outweigh Benefits for Healthy Adults
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
behavior that make this redeployment feasible and sustainable over time. "A vast majority of the initiatives that companies are implementing do not require large capital...
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- 10 Sep 2021
- News
Human or Computer? Who’s Really Helping You With Customer Service?
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
provider—a comparatively costless and therefore puzzlingly rare decision that could supply redundancy and resilience in the event of an attack or service outage affecting one...
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Keywords:
Sean Silverthorne
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
Ping-Pong table is always welcome, but what Amabile and Kramer discovered was much simpler: People have their best days and do their best work when they are allowed to make...
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- Web
My One Case: MBA Class of 2023 Looks Back - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot...
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Keywords:
Sean Silverthorne
- May 2020
- Article
To Be or Not to Be Your Authentic Self? Catering to Others' Expectations and Interests Hinders Performance
By: Francesca Gino, Ovul Sezer and Laura Huang
When approaching interpersonal first meetings (e.g., job interviews), people often cater to the target’s interests and expectations to make a good impression and secure a positive outcome such as being offered the job (pilot study). This strategy is distinct from other...
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Keywords:
Authenticity;
Catering;
Honesty;
Selection;
Impression Management;
Interpersonal Communication;
Behavior;
Performance
Gino, Francesca, Ovul Sezer, and Laura Huang. "To Be or Not to Be Your Authentic Self? Catering to Others' Expectations and Interests Hinders Performance." Organizational Behavior and Human Decision Processes 158 (May 2020): 83–100.
- Web
Q+A on the Socioeconomic Inclusion Task Force with Holly Fetter (MBA 2020) and Alexxis Isaac (MBA 2020) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- 11 Jan 2016
- News
Study: Anticipation Changes The Way We Feel About Death
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the...
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Keywords:
Social Effects;
Field Experiment;
Mobile;
Customer Relationship Management;
Network Effects;
Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.