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All HBS Web
(2,531)
- Faculty Publications (909)
Show Results For
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All HBS Web
(2,531)
- Faculty Publications (909)
- Teaching Interest
Investment Management Workshop
- Teaching Interest
MBA Elective Curriculum: Investment Strategies
This is a CORE course for students pursuing careers in finance. Thus, students interested in pursuing careers in mutual funds, hedge funds, pension funds, endowments, wealth management, financial consulting, marketing and client service, sales and trading,... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- Research Summary
Recent Strategies in the U.S. Grocery Industry
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Forthcoming
- Article
The Allocation of Socially Responsible Capital
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
- Teaching Interest
The Business of Entertainment, Media, and Sports (MBA)
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