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All HBS Web
(2,174)
- People (6)
- News (614)
- Research (976)
- Events (3)
- Multimedia (30)
- Faculty Publications (415)
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- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
look. Q: Discuss the "gap" between customer value and price, and why it represents "the essential driving force for the customer to buy." Ben Shapiro: The gap is the difference between the customer value provided by...
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- 03 Mar 2008
- First Look
First Look: March 4, 2008
widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically. They maintain that people would benefit if the...
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Martha Lagace
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
through her decision to publish. So it probably seemed like a no-brainer to send 2 fairly junior reporters to follow up on the break-in at the Democratic National Committee headquarters at the Watergate complex in Washington. But that decision led to a 2-year hunt in...
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- 17 Oct 2006
- First Look
First Look: October 17, 2006
only a conscious and concerted effort of group development can harness that strength. Outlines five steps in group development each team must take. Suggests that action learning, the skill the learning group must master to become effective, is also View Details
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Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
transformations were homologically related to changes in the prevailing mode of governance in the American economy: business schools became essential sites for the development of tools and methods (e.g., input-output approaches, linear...
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- 26 Feb 2008
- First Look
First Look: February 26, 2008
thinking. Allocating Marketing Resources Authors:Sunil Gupta and Thomas J. Steenburgh Publication:In Marketing Decision Making: New Perspectives and Practices. American Marketing Association, forthcoming Abstract Marketing is essential...
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Martha Lagace
- 10 Apr 2012
- First Look
First Look: April 10
teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This flexible approach was essential to the completion of the Water Cube, the building that hosted swimming and diving...
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Carmen Nobel
- 13 Sep 2011
- First Look
First Look: September 13
(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete...
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Sean Silverthorne
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
functionality, such as through inexpensive or free licensing terms. One strategy for launching an innovation platform in a market where no platforms exist yet is to identify an industry-wide problem. Then offer your product as a solution to that problem, or at least as...
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by Martha Lagace
- 27 Sep 2011
- First Look
First Look: September 27
and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess. Publisher's link:...
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Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
should also be invariant when preferences over the null object change. We demonstrate that it is sufficient to require only one of Quesada's (2009) additional independence requirements to reestablish the result of Theorem 1 on the general domain R. Finally, while...
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Martha Lagace